Digital Marketing & Content Strategist

Q'Straint, Inc.; Fort Lauderdale (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Q'Straint, Inc. is seeking a Digital Marketing Specialist to advance digital marketing, content storytelling, and customer engagement. You will manage social media, video content, email campaigns, and website content while collaborating with internal teams and external partners.

The role focuses on building brand awareness, training, product education, and sales enablement across multi-channel programs, with emphasis on performance analytics and campaign optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field.
• 5-7 years of progressive experience in digital marketing, content strategy, brand marketing, or related disciplines.
• Experience developing and managing multi-channel marketing programs across social media, video, email, websites, digital advertising, content marketing, and customer engagement platforms.
• Demonstrated expertise in content strategy, content creation, social media management, digital storytelling, and performance analytics.
• Strong understanding of marketing automation, CRM systems, audience segmentation, nurture campaigns, email marketing, and campaign optimization.

Responsibilities

• Develop and manage social media strategy, content calendar, publishing schedule, and community engagement.
• Lead video content development, tutorials, customer stories, event content, and thought leadership assets.
• Plan and execute digital content campaigns for brand awareness, education, training, launches, partnerships, and growth.
• Oversee product content including photography, renderings, animations, demos, and asset libraries.
• Maintain digital asset management for accuracy and accessibility across the organization.
• Collaborate with internal teams and external partners to ensure content quality and consistency with brand messaging.
• Support advertising, trade shows, presentations, campaigns, and sales collateral.
• Develop, manage, and optimize email marketing, CRM segmentation, nurture campaigns, automated workflows, and customer journeys.
• Build advocacy, influencer, and community relationships across disability, mobility, and end-user networks.
• Maintain website content updates, landing pages, SEO initiatives, and digital experience improvements.
• Lead or support AI-related marketing initiatives to enhance content, workflow, and analytics.
• Track and report campaign performance and derive insights for optimization.
• Oversee content production timelines, budgets, vendors, approvals, and deliverables.

Skills

Social media strategy

Content strategy

Video production

Email marketing

CRM & automation

Campaign analytics

Brand storytelling

Vendor management

Content management

Education

Bachelor's degree or equivalent

Tools

Marketing automation platforms

CRM systems

SEO tools

Job description

Q'Straint, Inc. is seeking a Digital Marketing Specialist to advance digital marketing, content storytelling, and customer engagement. You will manage social media, video content, email campaigns, and website content while collaborating with internal teams and external partners.

The role focuses on building brand awareness, training, product education, and sales enablement across multi-channel programs, with emphasis on performance analytics and campaign optimization.