Content Marketing Specialist

Cycles Worldwide, LLC; Wisconsin; Hybrid; USD 60,000 - 85,000; Full time

Job summary

S&S Cycle is seeking a passionate Content Marketing Specialist to fuel brand growth through storytelling, content creation, and data-informed marketing. You will craft and manage engaging content that resonates with motorcycle enthusiasts and supports product launches across digital channels, collaborating with cross-functional teams.

In this fast-moving role, you’ll own high-impact projects, expand your skills in digital strategy and analytics, and grow into leadership opportunities as the

Qualifications

• Bachelor’s degree in marketing, communications, data analytics, strategy, or equivalent.
• 5-7 years’ experience in digital marketing or similar role.
• Ability to interpret data to inform content strategy.
• Familiarity with paid advertising metrics (Google ads, Meta ads).
• Strong planning, project management, and communication skills.
• Experience with analytics tools like Google Analytics and HubSpot.

Responsibilities

• Plan, develop, and execute content across multiple platforms (blog, email, social media, website).
• Collaborate with internal teams to align content with brand messaging and campaigns.
• Monitor and analyze content performance metrics (traffic, engagement).
• Generate reports on product trends for web sales and social media activities.
• Support tradeshow efforts including display design and show plans.
• Present and maintain professional image of the brand internally and externally.
• Contribute to website development and ongoing optimization.
• Stay aligned with department goals and strategy.

Skills

Digital marketing

Content strategy

Data analytics

SEO/SEM fundamentals

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications, data analytics, strategy, or equivalent

Tools

Google Analytics

HubSpot

Excel

Google Ads

Meta Ads

Job description

JOB SUMMARY

S&S Cycle is seeking a passionate and performance-driven Content Marketing Specialist to help fuel our brand’s growth through compelling storytelling, strategic content creation, and data-informed marketing. In this role, you’ll craft and manage engaging content that resonates with motorcycle enthusiasts, supports our product launches, and drives traffic across digital channels. You’ll collaborate with cross-functional teams to align content with business goals—while using analytics tools to measure and optimize results.This is more than just a content role, it’s a launchpad for career growth. As a key member of a fast-moving marketing team, you’ll have the opportunity to take ownership of high-impact projects, expand your skill set in digital strategy and analytics, and grow into leadership opportunities as our brand continues to scale.

ESSENTIAL FUNCTIONS

• Plan, develop, and execute content across multiple platforms (blog, email, social media, website)
• Collaborate with internal teams to align content with brand messaging and campaigns
• Monitor and analyze key content performance metrics (traffic, engagement, etc)
• Generate reports on product trends for web sales and social media activities
• Generate reports on market share versus competition
• Conduct audience research to identify content gaps and opportunities
• Actively participate in website development
• Execute all social media posting and paid postings
• Demonstrate strong planning and project management skills
• Support tradeshow efforts to include display design, product selection, show plans, and execution
• Present and maintain professional image of S&S Cycle internally and externally
• Thoroughly understand and adhere to the department goals, objectives, and strategy
• Establish and maintain credibility throughout the organization as an effective developer of solutions

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, data analytics, strategy, or equivalent required
• Minimum 5-7 years’ experience in digital marketing, or similar role
• Ability to interpret data to inform content strategy
• Knowledgeable in the v-twin and/or powersports industry Proficiency in data analytics tools (Google Analytics, HubSpot, Excel, etc)
• Familiarity with paid advertising metrics (Google ads, Meta ads)Strong planning and project management skillsStrong design and layout skills and experience
• Excellent verbal and written communication skills; working knowledge of computer applications
• Flexible, energetic, forward-thinking, and creative with high moral and ethical standards
• High analytical ability, good judgment, and strong operational focus
• Well organized and self-directed
• Able to relate to people at all levels of the organization in a positive fashion
• Graphic design or video editing skills are preferred

WORKING CONDITIONS & PHYSICAL REQUIREMENTS

• Work is performed in an office environment with occasional exposure to production environment
• While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands, reach with hands and arms, and may be required to balance, stoop, kneel or crawl.
• The employee may occasionally lift and/or move up to 20 pounds
• Must comply with safety equipment standards: safety glasses, hearing protection, and safety toe shoes when present on production floor
• Overnight travel up to 25% may be required