Growth-Driven Content Marketing Manager (Email & SEO)

Energy Innovation Corp; Metairie (LA); On-site; USD 97,000 - 134,000; Full time

Benefits offered by this job

Coaching

Coverage

Flexible contract hours

Job summary

Blue Cross Blue Shield is seeking a Content Marketing Manager to drive test-driven marketing initiatives in Metairie, LA. You will shape Email Marketing efforts and lead a small, entrepreneurial team focused on growth and performance.

The role blends autonomy with collaboration, offering the chance to own the funnel and defend data-driven recommendations to stakeholders while aligning with sales for stronger closing results.

Qualifications

• Strong knowledge of Google Search Console and link building.
• Excellent public speaking across a wide audience.
• Ability to defend recommendations to skeptical stakeholders.
• Reliable with the discipline to handle urgent, high‑priority tasks.
• Curiosity and drive to continuously sharpen sales marketing craft.

Responsibilities

• Test messaging variations and iterate based on performance data.
• Walk the Metairie, LA territory and know it better than the map.
• Identify and fix Google Search Console gaps that leak deals at handoff.
• Own the funnel from first click to closed-won, end-to-end.
• Pitch BCBS's safety-first offering to buyers unfamiliar with it.
• Bridge gaps between marketing promises and sales delivery.

Skills

Technical SEO

Google Search Console

Link Building

Public Speaking

Decision Making

Prioritization

Sales Marketing

Job description

Blue Cross Blue Shield is seeking a Content Marketing Manager to drive test-driven marketing initiatives in Metairie, LA. You will shape Email Marketing efforts and lead a small, entrepreneurial team focused on growth and performance.

The role blends autonomy with collaboration, offering the chance to own the funnel and defend data-driven recommendations to stakeholders while aligning with sales for stronger closing results.