Content Marketing Manager

Energy Innovation Corp; Metairie (LA); On-site; USD 97,000 - 134,000; Full time

Benefits offered by this job

Coaching

Coverage

Flexible contract hours

Job summary

Blue Cross Blue Shield is seeking a Content Marketing Manager to drive test-driven marketing initiatives in Metairie, LA. You will shape Email Marketing efforts and lead a small, entrepreneurial team focused on growth and performance.

The role blends autonomy with collaboration, offering the chance to own the funnel and defend data-driven recommendations to stakeholders while aligning with sales for stronger closing results.

Qualifications

• Strong knowledge of Google Search Console and link building.
• Excellent public speaking across a wide audience.
• Ability to defend recommendations to skeptical stakeholders.
• Reliable with the discipline to handle urgent, high‑priority tasks.
• Curiosity and drive to continuously sharpen sales marketing craft.

Responsibilities

• Test messaging variations and iterate based on performance data.
• Walk the Metairie, LA territory and know it better than the map.
• Identify and fix Google Search Console gaps that leak deals at handoff.
• Own the funnel from first click to closed-won, end-to-end.
• Pitch BCBS's safety-first offering to buyers unfamiliar with it.
• Bridge gaps between marketing promises and sales delivery.

Skills

Technical SEO

Google Search Console

Link Building

Public Speaking

Decision Making

Prioritization

Sales Marketing

Job description

Every great contract marketer at Blue Cross Blue Shield shares one trait: they'd rather test than assume, and this Content Marketing Manager seat rewards exactly that. This role blends $97,000 - $134,000 pay with the autonomy to shape Email Marketing work and a team that grows together.

Key Responsibilities

• Test messaging variations and iterate based on performance data
• Walk the Metairie, LA territory and know it better than the map
• Sniff out the Google Search Console gap that's leaking deals at handoff
• Own the funnel from first click to closed-won, top to bottom
• Pitch Blue Cross Blue Shield's safety-first offering to buyers who haven't heard of us yet
• Close the gap between what marketing promises and sales delivers

What You'll Bring

• Equal parts Technical SEO depth and Google Search Console curiosity
• Fluency across Google Search Console and Link Building, with strong opinions on both
• Comfort presenting to a LA-wide audience without a script
• Comfort defending a recommendation in front of skeptics
• The kind of reliability that earns you the hard assignments
• An instinct for prioritization when everything is labeled urgent
• Curiosity and a continuous drive to sharpen your sales marketing craft

The team at Blue Cross Blue Shield is small, entrepreneurial, and entirely convinced that Metairie is the best place to reinvent sales marketing. Feedback flows in every direction, so good ideas reach the table no matter who voices them.

The package speaks for itself: $97,000 - $134,000,

• coaching
• coverage
• the flexible contract hours that empowering sales marketing pros expect.

Just updated, just confirmed, just waiting on the right applicant.