Growth Content Lead: Brand Strategy & Acquisition

RoundGlass; Bellevue (WA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

PTO 120 hours to start

9 paid federal holidays + 1 floating

Bereavement (up to 3 days)

Jury duty (up to 2 days)

Medical/dental/vision (PPO/HSA)

EAP

Pet insurance

Employer-paid basic life/STD/LTD

401(k) with employer match

Job summary

Roundglass is a holistic wellbeing company seeking a Lead, Content Marketing (Growth) to own all marketing content and serve as the brand voice architect for our wellbeing platform. The role develops messaging frameworks and content standards to drive brand awareness and user acquisition globally.

You will create marketing content across digital platforms, PR, advertising copy, and thought leadership while balancing brand consistency with performance marketing.

Qualifications

• 8+ years of proven experience in marketing content creation and brand management.
• Expertise in health/wellbeing marketing with understanding of regulatory requirements.
• Demonstrated success driving brand awareness and user acquisition through content marketing.
• Exceptional writing and creative skills across all marketing formats.

Responsibilities

• Own company-wide marketing content including messaging frameworks and brand positioning.
• Develop foundational brand language that scales across teams and initiatives.
• Translate company philosophy into accessible, resonant messaging for diverse audiences.
• Own social media content creation across platforms
• Oversee content writers and establish content standards.
• Develop email marketing campaigns and website content.
• Create PR materials and external marketing content.
• Work with analytics teams on performance measurement and optimization.
• Create comprehensive reports on brand impact and content performance.
• Optimize content for SEO and user acquisition.
• Make data-driven decisions to improve content effectiveness.
• Ensure alignment across all content functions and teams.
• Partner with product and design teams on content strategy.
• Coordinate global content initiatives and cultural adaptation.

Skills

Content strategy

Brand management

Health/wellbeing marketing

Copywriting

Performance marketing

SEO

Social media

Analytics

PR & thought leadership

Content leadership

Job description

Roundglass is a holistic wellbeing company seeking a Lead, Content Marketing (Growth) to own all marketing content and serve as the brand voice architect for our wellbeing platform. The role develops messaging frameworks and content standards to drive brand awareness and user acquisition globally.

You will create marketing content across digital platforms, PR, advertising copy, and thought leadership while balancing brand consistency with performance marketing.