In-House Marketing Manager

Millard Roofing; Omaha (NE); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Holidays

Performance incentives

Job summary

Millard Roofing & Gutter is seeking a hands-on Marketing Manager to own our in-house marketing function across roofing, gutters, windows, doors and siding.

This role leads strategy, executes campaigns, generates qualified leads, manages online reputation, and measures revenue impact across divisions. 3+ years in marketing with strong digital skills and collaboration with sales/ops required.

Qualifications

• 3+ years of hands-on marketing experience in home services or similar lead-gen field.
• Proven ability to generate leads through digital channels and reviews.
• Strong content creation skills and ability to work with creatives.
• Analytical with ability to report on marketing performance.

Responsibilities

• Own and execute the full marketing strategy for all divisions.
• Drive lead generation via Google Ads, SEO, social ads, and landing pages.
• Create content including photos, videos, and storm-damage educational pieces.
• Lead online reputation management and respond to reviews.
• Manage website, Google Business Profile, and online presence.
• Develop email/SMS campaigns to past customers and partners.
• Build relationships with realtors, insurers, and community partners.
• Track and report ROI to ownership on a regular basis.
• Coordinate with sales, estimating, and production teams.
• Manage marketing budget and external vendors.

Skills

Marketing strategy

Lead generation

Content creation

Analytics & reporting

Communication

Collaboration

Self-motivation

Tools

Google Ads

Google Analytics

Meta Business Suite

Canva

Job description

Millard Roofing & Gutter (along with our affiliated companies — Millard Window and Door and Millard Siding) is a well-established, growing exterior services company serving the greater Omaha and surrounding Nebraska markets. We specialize in roofing, gutters, windows, siding, and storm restoration work, with a strong focus on insurance claims.

We are looking for a hands-on Marketing Manager who will own our entire in-house marketing function. This is not a coordinator or support role — you will be responsible for developing strategy, executing campaigns, generating qualified leads, managing our online reputation, and driving measurable revenue impact across all our divisions.

If you enjoy wearing multiple hats, thrive on seeing direct results from your work, and want to build something meaningful in a stable, locally owned company, we’d like to talk.

What You’ll Be Responsible For

• Own and execute the full marketing strategy for roofing, gutters, windows, doors and siding divisions
• Drive qualified lead generation through Google Ads, SEO, Facebook/Instagram, landing pages, and other digital channels
• Create compelling content (before/after photos, videos, educational pieces on storm damage and the insurance claims process)
• Lead online reputation management, including actively generating reviews from satisfied customers, monitoring feedback across platforms, and responding professionally to protect and strengthen our brand
• Manage and optimize our website, Google Business Profile, and overall online presence
• Develop and run email/SMS campaigns to past customers and referral partners
• Build relationships with realtors, insurance agents, and community partners
• Track, analyze, and report marketing performance and ROI to ownership on a regular basis
• Coordinate closely with our sales, estimating, and production teams to align marketing with actual job flow
• Manage marketing budget, vendors, and any outsourced support (photographers, designers, etc.)
• Explore and test new channels and tactics to improve lead quality and cost per lead

What We’re Looking For

Required:

• 3+ years of hands-on marketing experience, preferably in home services, construction, restoration, or a similar lead-generation-focused industry
• Proven ability to generate leads through digital channels (Google Ads, Meta ads, SEO, or review management)
• Strong content creation skills (writing, basic photo/video editing, or working with contractors/creatives)
• Comfortable with analytics and reporting — you can show what’s working and why
• Self-starter who can operate independently and prioritize effectively
• Excellent communication skills and ability to collaborate with sales and operations teams

Nice to have:

• Direct experience in roofing, storm restoration, or insurance claims marketing
• Familiarity with tools such as Google Ads, Google Analytics, Meta Business Suite, Canva, or similar
• Experience managing marketing for multiple service lines or locations
• Base salary: $75,000 – $110,000 depending on experience
• Performance incentives tied to lead generation and revenue impact
• Health insurance and other standard benefits
• Paid time off and holidays
• Opportunity to directly influence company growth in a stable, locally owned business
• Direct access to ownership — your ideas and results will be seen and valued

We are interviewing on a rolling basis and hope to fill this position soon.

Millard Roofing & Gutter is an Equal Opportunity Employer.