Growth-Driven CMO for Retail & Revenue

KennMar LLC; Indianapolis (IN); On-site; USD 120,000 - 160,000; Full time

Job summary

Benge's Hardware is seeking a revenue-focused Director of Marketing/CMO to own top-line growth across stores and B2B. You will build and lead a team, manage agencies, and drive measur able ROI from digital, traditional, in-store, and events.

The role reports to the CEO and oversees ROAS, CAC, and LTV metrics while aligning marketing spend to revenue targets. The ideal candidate has 7+ years in marketing with leadership experience, preferably in retail or multi-location environments, and a proven

Qualifications

• 7+ years in marketing, with at least 3 years in a leadership or director role.
• Retail/home-improvement or multi-location experience preferred.
• Proven track record of revenue growth, store traffic, and ROAS improvement.
• Deep understanding of digital advertising, attribution, CRM, and performance metrics.
• Experience planning and executing events or experiential marketing.
• Strong analytical, communication, and cross-department collaboration skills.

Responsibilities

• Build and own an annual marketing strategy with explicit revenue, store-traffic, and ROAS targets.
• Lead and develop a marketing team; manage agency and creative partners.
• Run marketing budget across stores, service shops, and B2B with revenue focus.
• Own SEO, paid search, paid social, email/SMS, programmatic, and CRM channels.
• Plan and execute events and sponsorships to drive measurable sales.
• Report revenue and performance dashboards to executives with clear actions.

Skills

Leadership

Digital advertising

CRM & attribution

ROAS optimization

Analytics

Job description

Benge's Hardware is seeking a revenue-focused Director of Marketing/CMO to own top-line growth across stores and B2B. You will build and lead a team, manage agencies, and drive measur able ROI from digital, traditional, in-store, and events.

The role reports to the CEO and oversees ROAS, CAC, and LTV metrics while aligning marketing spend to revenue targets. The ideal candidate has 7+ years in marketing with leadership experience, preferably in retail or multi-location environments, and a proven