Growth-Driven Brand Activation Director

Socket.dev; United States; Remote; USD 145,000 - 165,000; Full time

Benefits offered by this job

Competitive compensation package

Health insurance

401(k) with employer match

Volunteer time off

Pet-friendly office

Collaborative culture

Job summary

The Honest Kitchen is seeking a Director of Growth & Brand Activation to own the demand engine and the brand activation engine across our DTC channel, PR, influencer programs, and creative output.

You will lead three direct reports in performance media, brand activation, and creative development, partnering with Brand Director, DTC, and ecommerce teams to drive traffic, engagement, and conversions while preserving brand integrity.

Qualifications

• 10+ years in growth or performance marketing across omni-channel businesses.
• Experience balancing brand and demand investments across multiple channels.

Responsibilities

• Define and lead paid media strategy and performance across channels.
• Drive brand activation through PR, influencer, and organic social initiatives.
• Oversee creative operations including packaging, ecommerce content, and channel assets.
• Lead lifecycle, onboarding, retention, and win-back programs for DTC.
• Own measurement, attribution, and incremental impact across campaigns.
• Develop and mentor three managers and manage agency partners.

Skills

Growth marketing

Paid media strategy

Brand activation

Creative leadership

Lifecycle & retention

Data-driven decision making

Team leadership

Tools

CRM tools

Media platforms

Job description

The Honest Kitchen is seeking a Director of Growth & Brand Activation to own the demand engine and the brand activation engine across our DTC channel, PR, influencer programs, and creative output.

You will lead three direct reports in performance media, brand activation, and creative development, partnering with Brand Director, DTC, and ecommerce teams to drive traffic, engagement, and conversions while preserving brand integrity.