Growth & Brand Activation Leader

The Honest Kitchen; United States; On-site; USD 145,000 - 165,000; Full time

Benefits offered by this job

Flexible vacation

Company holidays

Health insurance

401(k) match

Volunteer time off

Donation matching

Pet-friendly office

Pet insurance discount

Free pet food

Job summary

The Honest Kitchen seeks a Director of Growth & Brand Activation to own the demand engine for our DTC channel and the brand activation engine across PR, influencer, affiliate, and organic social. You’ll lead three direct reports spanning performance media, brand activation, and creative development, driving growth and creating compelling, on-brand assets for all channels.

You will work closely with the Brand Director, DTC leader, and ecommerce teams to ensure media spends drive the right

Qualifications

• 10+ years in growth or performance marketing across omni-channel business.
• Deep, hands-on paid media experience with budget ownership and agency management.
• Strong fluency in creative and content as performance drivers.
• Experience running creative for multiple internal customers.
• Track record working with brand strategy and performance teams.
• Lifecycle and retention experience (email, SMS, subscription mechanics).
• People leadership experience.
• Comfort with data, attribution, and modeling.
• Awareness of creator economics, retail media, and AI-assisted content.
• Bias to ship and willingness to test new ideas.

Responsibilities

• Paid media strategy and performance: set channel roles and spend and defend decisions with evidence.
• Brand activation: define external engagement strategy and channel execution with partners.
• Creative as a company-wide engine: run intake, prioritization, and scalable production.
• Creative-performance loop: translate learnings into next actions across channels.
• Lifecycle and retention: collaborate on onboarding, retention, and win-back for subscribers.
• Measurement: own reporting rhythm and attribution insights.
• Team leadership: grow three managers and align agency partners to high standards.

Skills

Growth marketing

Paid media

Lifecycle marketing

Brand activation

Creative leadership

Data-driven decisions

Team leadership

Attribution modeling

Creator economy awareness

Rapid experimentation

Job description

The Honest Kitchen seeks a Director of Growth & Brand Activation to own the demand engine for our DTC channel and the brand activation engine across PR, influencer, affiliate, and organic social. You’ll lead three direct reports spanning performance media, brand activation, and creative development, driving growth and creating compelling, on-brand assets for all channels.

You will work closely with the Brand Director, DTC leader, and ecommerce teams to ensure media spends drive the right