Growth Director, Portfolio Strategy (Remote)

Tidal Vision; Bellingham (WA); Remote; USD 198,000 - 242,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k with match

Life and AD&D insurance

Employee Assistance Program

Disability Insurance

Tuition reimbursement

Paid time off + holidays

Job summary

Director, Portfolio Strategy & Product Marketing at Tidal Vision leads the commercial strategy and market success of Tidal Grow AgriScience’s product portfolio. You will own segmentation, targeting, positioning, pricing, channel strategy, label and claims strategy, launch planning, and lifecycle commercialization.

You will collaborate with Product Management and R&D to shape and commercialize the portfolio, driving market strategy, pricing, and lifecycle outcomes to ensure long-term growth.

Qualifications

• Bachelor’s degree in a relevant field.
• 15+ years in agricultural product marketing or related roles.
• Experience across crop nutrition and crop protection.
• Proven leadership of segmentation, pricing, and launch strategies.
• Understanding grower economics and distribution channels.
• Ability to translate technical data into value propositions.
• Strong financial acumen for pricing and business cases.
• Proven cross-functional leadership without direct authority.
• Executive-level communication and presence.

Responsibilities

• Lead portfolio commercialization across crop nutrition, biostimulant, and crop protection.
• Own segmentation, targeting, positioning, pricing, and channel strategy.
• Own the commercial direction of each product from development through launch and lifecycle management.
• Own label and claims strategy, partnering with Regulatory on registrations, substantiation, and compliance.
• Collaborate with Product Managers to translate technical capabilities and customer needs into commercially successful products.
• Partner with Marketing to establish promotional strategy, message hierarchy, proof points, and sales-enablement priorities; Marketing owns creative development and execution.
• Build market, customer, competitive, pricing, and channel intelligence into portfolio plans and forecasts.
• Work with the Chief Product Officer on product vision, roadmap priorities, portfolio architecture, and investment decisions.
• Align Product Management, R&D, Commercial Ag Science, Regulatory, Marketing, Sales, and Operations around commercialization plans and market outcomes.

Skills

Executive leadership

Cross-functional collaboration

Pricing strategy

Market strategy

Strategic planning

Communication skills

Education

Bachelor’s degree in agriculture, agronomy, agricultural economics, marketing, business, crop science, or a related field

Job description

Director, Portfolio Strategy & Product Marketing at Tidal Vision leads the commercial strategy and market success of Tidal Grow AgriScience’s product portfolio. You will own segmentation, targeting, positioning, pricing, channel strategy, label and claims strategy, launch planning, and lifecycle commercialization.

You will collaborate with Product Management and R&D to shape and commercialize the portfolio, driving market strategy, pricing, and lifecycle outcomes to ensure long-term growth.