Remote Director, Consumer Marketing & Growth Strategy

IRhythm Technologies Inc.; San Francisco (CA); Remote; USD 162,000 - 211,000; Full time

Job summary

iRhythm Technologies, Inc. is seeking a Director of Consumer Marketing & Strategy to define and advance our direct-to-consumer marketing, shaping long-term consumer growth and engagement.

This senior role connects consumer insights with commercial priorities to drive awareness and patient education while enabling sustainable business growth. The leader will own the DTC strategy across priority disease states, collaborate with Commercial Strategy, Product Marketing and Sales, and oversee

Qualifications

• 12+ years of progressive experience in consumer marketing, commercial strategy or growth strategy.
• Experience in healthcare, medical devices, diagnostics, or digital health preferred.
• Ability to develop market opportunity assessments and translate insights into actionable roadmaps.

Responsibilities

• Define and advance iRhythm’s DTC marketing strategy and multiyear roadmap across prioritized disease states and audiences.
• Lead annual planning for consumer marketing, including tradeoffs and investment recommendations.
• Direct omnichannel campaigns and partner with cross-functional teams to execute compliant consumer programs.
• Synthesize consumer and competitive insights to guide strategic decisions and go-to-market plans.
• Build enterprise consumer strategy with evolving governance and capabilities.

Skills

Executive presence

Omnichannel marketing

Strategic planning

Cross-functional leadership

Healthcare marketing

Stakeholder management

Data-driven decisions

Education

Bachelor’s degree

Advanced degree preferred

Tools

Agency leadership

Job description

iRhythm Technologies, Inc. is seeking a Director of Consumer Marketing & Strategy to define and advance our direct-to-consumer marketing, shaping long-term consumer growth and engagement.

This senior role connects consumer insights with commercial priorities to drive awareness and patient education while enabling sustainable business growth. The leader will own the DTC strategy across priority disease states, collaborate with Commercial Strategy, Product Marketing and Sales, and oversee