Director, AgriScience Portfolio Strategy & Marketing

Tidal Vision; United States; Remote; USD 198,000 - 242,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with match

Life and AD&D insurance

Employee Assistance Program

Short/long-term disability

Tuition reimbursement

PTO 21.67 days + 10 holidays

Job summary

Tidal Vision is seeking a Director of Portfolio Strategy & Product Marketing to lead commercial strategy, segmentation, pricing, and lifecycle planning for its Grow AgriScience portfolio. Remote role with a compensation package including equity options and performance-based bonuses.

The role partners with Product Management, R&D, Regulatory, Marketing and Sales to drive market adoption and long-term growth, with executive-level communication and strategic oversight expected.

Qualifications

• Bachelor’s degree in agriculture, agronomy, agricultural economics, marketing, business, crop science, or related field.
• At least 15 years of progressive experience in agricultural product marketing, portfolio strategy, product management, market development, or commercial leadership.
• Commercial leadership across crop nutrition/fertilizer and crop protection.
• Proven success leading segmentation, positioning, pricing, channel, launch, lifecycle, and portfolio strategies for agricultural products.
• Strong understanding of grower economics, agricultural distribution, retail channels, product labels, claims, and commercialization requirements.
• Ability to translate technical and field-performance data into differentiated value propositions and commercially compelling strategies.
• Strong financial acumen and experience developing value-based pricing, channel economics, and product business cases.
• Proven ability to lead cross-functional teams and drive decisions without direct authority.
• Executive-level communication, judgment, and presence.

Responsibilities

• Lead portfolio commercialization strategy across crop nutrition, biostimulant, and crop protection markets.
• Own segmentation, targeting, positioning, value propositions, pricing architecture, and channel strategy.
• Own the commercial direction of each product from development through launch and lifecycle management.
• Own label and claims strategy, partnering with Regulatory on registrations, substantiation, and compliance.
• Partner with Product Managers to translate technical capabilities, efficacy data, and customer needs into commercially successful products.
• Partner with Marketing to establish promotional strategy, message hierarchy, proof points, and sales-enablement priorities; Marketing owns creative development and execution.
• Build market, customer, competitive, pricing, and channel intelligence into portfolio plans, business cases, forecasts, and commercialization decisions.
• Work with the Chief Product Officer on product vision, roadmap priorities, portfolio architecture, and investment decisions.
• Align Product Management, R&D, Commercial Ag Science, Regulatory, Marketing, Sales, and Operations around commercialization plans and market outcomes.

Skills

Executive communication

Cross-functional leadership

Financial acumen

Value proposition

Market strategy

Pricing strategy

Channel strategy

Strategic thinking

Decision making without authority

Education

Bachelor’s degree in related field

MBA or advanced degree

Job description

Tidal Vision is seeking a Director of Portfolio Strategy & Product Marketing to lead commercial strategy, segmentation, pricing, and lifecycle planning for its Grow AgriScience portfolio. Remote role with a compensation package including equity options and performance-based bonuses.

The role partners with Product Management, R&D, Regulatory, Marketing and Sales to drive market adoption and long-term growth, with executive-level communication and strategic oversight expected.