Director, Consumer Marketing & Growth Strategy (Remote US)

iRhythm Technologies, Inc.; United States; Remote; USD 162,000 - 211,000; Full time

Job summary

iRhythm Technologies, Inc. seeks a Director, Consumer Marketing & Strategy to shape the direct-to-consumer growth strategy and engagement initiatives.

You will align consumer insights with enterprise priorities to drive awareness and patient education, reporting to the VP of Global Marketing and Commercial Strategy. This senior role owns the consumer marketing roadmap, builds omnichannel capabilities, and collaborates with agencies to deliver compliant, patient-centered programs across the

Qualifications

• Bachelor’s degree required; advanced degree preferred in marketing, business, strategy or related fields.
• 12+ years in consumer marketing, growth strategy or related areas, with healthcare exposure.
• Proven ownership of enterprise-scale consumer marketing strategies and measurable outcomes.
• Expertise in omnichannel marketing, customer journeys and digital measurement.

Responsibilities

• Define and advance the DTC marketing strategy and multiyear roadmap.
• Partner with Commercial Strategy, Product Marketing and Sales on growth opportunities.
• Lead cross-functional programs with agencies to deliver compliant consumer initiatives.
• Develop consumer insights and translate into strategic investment decisions.
• Establish a measurement framework linking awareness to business results.

Skills

Executive presence

Strategic thinking

Communication

Influencing senior stakeholders

Cross-functional leadership

Education

Bachelor’s degree

Advanced degree in marketing or related field

Job description

iRhythm Technologies, Inc. seeks a Director, Consumer Marketing & Strategy to shape the direct-to-consumer growth strategy and engagement initiatives.

You will align consumer insights with enterprise priorities to drive awareness and patient education, reporting to the VP of Global Marketing and Commercial Strategy. This senior role owns the consumer marketing roadmap, builds omnichannel capabilities, and collaborates with agencies to deliver compliant, patient-centered programs across the