Growth Director, Media Effectiveness

Kantar Group; Atlanta (GA); On-site; USD 140,000 - 165,000; Full time

Job summary

Kantar Group, a leader in data and insights, seeks a Director of Business Development for Media Effectiveness in Atlanta. Drive revenue growth by selling analytics-driven media solutions to agencies and brands, leading RFPs, and guiding cross-functional teams to deliver compelling proposals.

Expect 8+ years in analytics and media sales, strong negotiation and presentation skills, and a strategic mindset to expand existing accounts with innovative offerings.<\/p>

Qualifications

• 8+ years of quota-carrying sales experience in analytics, insights, and media solutions.
• Ability to hunt for new opportunities and close complex deals.
• Experience with media publishers or agencies and their decision makers.
• Strong verbal and written communication, negotiation, and presentation skills.
• Self-motivated, strategic thinker with cross-portfolio collaboration experience.
• Deep knowledge of Cross Media analysis and Advertising Effectiveness Measurement.
• Knowledge of digital marketing, mobile, programmatic and social media ecosystems.

Responsibilities

• Identifies new business opportunities and manages the full sales cycle from prospecting to close.
• Maintains sales pipeline, forecasts revenues, and reports activity using Salesforce/Maconomy.
• Leads RFP/proposal development and coordinates with internal teams.
• Manages client-facing engagements from outreach to final presentation and negotiation.
• Develops growth strategies with existing clients through new solutions.
• Tracks market trends and informs the organization on differentiation points.
• Understands financials including margins and profitability; negotiates pricing.

Tools

Salesforce

Maconomy

Job description

Kantar Group, a leader in data and insights, seeks a Director of Business Development for Media Effectiveness in Atlanta. Drive revenue growth by selling analytics-driven media solutions to agencies and brands, leading RFPs, and guiding cross-functional teams to deliver compelling proposals.

Expect 8+ years in analytics and media sales, strong negotiation and presentation skills, and a strategic mindset to expand existing accounts with innovative offerings.<\/p>