Senior Director - Integrated Marketing & Growth

Ladders; New York (NY); On-site; USD 210,000 - 260,000; Full time

Benefits offered by this job

Health benefits

401k program

Employee equity plan

Development allowance

Wellness/gym & courses benefit

Generous PTO (up to 35 days)

Parental leave (16 weeks)

Office snacks & lunches

Job summary

Ladders in New York, NY seeks a Senior Director - Integrated Marketing & Growth to shape growth strategy across acquisition, lifecycle, and retention while aligning marketing with product, analytics, and community. The role is cross-functional, driving experimentation and scalable growth models in a fast-moving consumer setting with strong ties to music and culture.

You will lead a high-performing growth organization, mentor teams, and guide performance measurement and activation across multiple

Qualifications

• 10+ years in Growth Marketing or Integrated Marketing within consumer technology or platform businesses.
• Proven experience leading large-scale customer acquisition and retention programs.
• Expertise in building scalable growth systems and cross-functional organizations.
• Strong analytical skills with a focus on experimentation and marketing measurement.
• Proficiency in managing complex customer journeys across multiple channels.
• Familiarity with AI tools to enhance growth and measurement processes.
• Strong leadership and influence skills with a passion for music and culture.

Responsibilities

• Design and lead a growth operating system that integrates Product, Marketing, Community, and Analytics into coordinated strategies.
• Refine customer journeys to improve activation, engagement, and retention, tying efforts to user behaviors.
• Own performance strategy across acquisition, lifecycle marketing, and conversion while exploring new discovery channels.
• Lead integrated campaigns for major product launches and brand moments, creating frameworks for execution across various channels.
• Enhance marketing measurement and attribution through advanced analytics and growth scorecard development.
• Build and mentor a high-performing growth organization with a focus on experimentation and data-driven results.

Skills

Growth marketing leadership

Acquisition

Lifecycle marketing

Analytics

Experimentation

Cross-functional leadership

AI tools familiarity

Tools

AI tools for growth

Job description

For our client, we are seeking a Senior Director - Integrated Marketing & Growth to join the team of a leader in the Consumer Technology space. This leader will shape the integrated growth strategy across acquisition, lifecycle, conversion, and retention while strengthening how marketing connects with product, analytics, and community. The role is highly cross-functional and will help build a scalable operating model that improves customer engagement, supports key launches, and drives measurable business outcomes. You will also guide experimentation, performance measurement, and team development in a fast-moving consumer environment with strong ties to music and culture. Location: New York, NY. Compensation: $210,000 – $260,000 annually.

Responsibilities

• Design and lead a growth operating system that integrates Product, Marketing, Community, and Analytics into coordinated strategies
• Refine customer journeys to improve activation, engagement, and retention, tying efforts to user behaviors
• Own performance strategy across acquisition, lifecycle marketing, and conversion while exploring new discovery channels
• Lead integrated campaigns for major product launches and brand moments, creating frameworks for execution across various channels
• Enhance marketing measurement and attribution through advanced analytics and growth scorecard development
• Build and mentor a high-performing growth organization with a focus on experimentation and data-driven results

Qualifications

• 10+ years in Growth Marketing or Integrated Marketing, particularly within consumer technology or platform businesses
• Proven experience in leading large-scale customer acquisition and retention programs
• Expertise in building scalable growth systems and cross-functional organizations
• Strong analytical skills with a focus on experimentation and marketing measurement
• Proficiency in managing complex customer journeys across multiple channels
• Familiarity with AI tools to enhance growth and measurement processes
• Strong leadership and influence skills with a passion for music and culture

Benefits

• Comprehensive health benefits including medical, dental, and vision
• Robust 401k program
• Employee equity plan
• Generous professional development allowance
• Creativity and wellness benefit for gym memberships and courses
• Flexible vacation policy with up to 35 days of PTO annually
• 16 weeks of paid parental leave for all parents
• Snacks, goodies, and 2 free lunches weekly in the office

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.