Growth Director: Hands-On Paid Acquisition & Funnel Leader

Pique; Los Angeles (CA); On-site; USD 180,000 - 270,000; Full time

Job summary

Pique is a category-defining wellness brand seeking a hands-on Director of Growth in Los Angeles to own paid acquisition end to end across Meta, Google, TikTok and future platforms. You will guide the conversion funnel—from ads to landing pages to checkout—driving profitable new-customer growth and owning budgets with leadership alignment.

You will directly partner with our Founder/CEO, VP of Growth, and analytics to diagnose issues, optimize spend, and set testing velocity.

Qualifications

• 7+ years in performance or growth marketing with direct accountability for acquisition results.
• Integral role on a team that scaled a brand and profitability across platforms.
• Hands-on fluency in Meta, Google and TikTok: structure, bidding, testing, and diagnostics; strong Sheets skills to investigate results.

Responsibilities

• Own strategy, structure, budgets and bidding across Meta, Google and TikTok; test emerging platforms.
• Own daily pacing; monitor spend and efficiency; shift budgets to deliver plan.
• Lead landing page and funnel tests; align messaging, offers and pages to maximize conversions.
• Partner with analytics to determine where money goes using incrementality, MMM and post-purchase surveys.
• Forecast spend, new-customer volume and unit economics; report plan vs. actual weekly, monthly and quarterly.

Skills

Growth marketing

Performance marketing

Data analysis

A/B testing

Cross-functional leadership

Strategic planning

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Pique is a category-defining wellness brand seeking a hands-on Director of Growth in Los Angeles to own paid acquisition end to end across Meta, Google, TikTok and future platforms. You will guide the conversion funnel—from ads to landing pages to checkout—driving profitable new-customer growth and owning budgets with leadership alignment.

You will directly partner with our Founder/CEO, VP of Growth, and analytics to diagnose issues, optimize spend, and set testing velocity.