Growth CRO & Lifecycle Leader

Superpower; San Francisco (CA); On-site; USD 180,000 - 270,000; Full time

Benefits offered by this job

Visa sponsorship

Relocation support

Job summary

Superpower is seeking a commercially minded Head of CRO & Lifecycle to own the customer journey from first click to membership. You’ll set strategy and stay close to the work—designing hypotheses, shipping experiments, reading results, and refining the experience.

You’ll lead website, offers, quizzes, and personalization pathways while coordinating with Growth, Product, Brand, and Creative teams. We sponsor visas and can support relocation to the United States for the right candidates.

Qualifications

• 5–8+ years of relevant experience at director-level scope.
• Experience across ecommerce, CRO, lifecycle, or growth, owning multiple funnel parts.
• Proven track record shipping landing pages, offers, experiments, quizzes, or lifecycle flows.

Responsibilities

• Own the end-to-end customer journey from acquisition to membership.
• Lead conversion strategy and execution for website and landing pages.
• Own offer strategy, packaging, positioning, and testing.
• Drive quiz and personalization pathways to match customer needs with the right experience.
• Lead lifecycle programs for qualified prospects who don’t convert immediately.
• Manage CRO and experimentation roadmap with prioritization, measurement, and learning.
• Collaborate cross-functionally with Growth, Product, Brand, and Creative teams.

Skills

CRO

Lifecycle

Growth

Landing pages

Experiments

Quizzes

Data analytics

Job description

Superpower is seeking a commercially minded Head of CRO & Lifecycle to own the customer journey from first click to membership. You’ll set strategy and stay close to the work—designing hypotheses, shipping experiments, reading results, and refining the experience.

You’ll lead website, offers, quizzes, and personalization pathways while coordinating with Growth, Product, Brand, and Creative teams. We sponsor visas and can support relocation to the United States for the right candidates.