Growth Director, DTC & Customer Lifecycle

Rare Beauty; Los Angeles (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical premiums

Mental health first aid at work

Wellness activities

Quarterly makeup stipend

Job summary

Rare Beauty, based in El Segundo, seeks a Director of Customer & Acquisition to drive DTC revenue across the customer lifecycle. You will own customer acquisition, retention, lifecycle marketing, paid media strategy, and CDP management to maximize lifetime value.

This leader partners with the Director of Ecomm and reports to the VP of Digital & Ecommerce. You will lead CRM programs, events-based triggers, segmentation, and A/B testing to optimize campaigns, grow the subscriber base, and increase

Qualifications

• 7+ years in CRM, lifecycle and performance marketing.
• Proven track record driving measurable DTC revenue growth.
• Expertise in lifecycle strategy and customer journey optimization.
• Deep knowledge of ESP platforms (Klaviyo, Attentive, or similar).
• Experience managing paid media budgets and agency partners.
• Strong understanding of CDPs and customer data architecture.
• Analytical and cross-functional leadership skills.
• Excellent communication.

Responsibilities

• Own DTC revenue targets with VP of Digital & Ecommerce.
• Drive new customer acquisition across paid and owned channels.
• Improve LTV and retention rate.
• Manage blended ROAS and media efficiency targets.
• Develop and execute quarterly growth roadmap.
• Develop and maintain CRM programs across Email & SMS/MMS.
• Build event-based and behavior-based triggers across the customer journey.
• Own customer segmentation strategy and execution.
• Continuously optimize campaigns via A/B testing.
• Grow subscriber base and engagement metrics.
• Drive customer frequency growth by moving from single to multi-purchase cohorts.
• Own paid media strategy across Paid social, Paid search, Retargeting.
• Affiliate / influencer partnership.
• Manage media budget allocation and performance.
• Own TikTok Shop revenue growth and channel performance.
• Develop channel strategy aligned with DTC goals.
• Manage TikTok Shop agency relationship and KPIs.
• Oversee creator-driven strategy and influencer relations.
• Ensure catalog, inventory, and reporting alignment.

Skills

CRM

Lifecycle marketing

Performance marketing

Data-driven decisions

Cross-functional leadership

Analytical skills

Communication

Tools

Klaviyo

Attentive

Job description

Rare Beauty, based in El Segundo, seeks a Director of Customer & Acquisition to drive DTC revenue across the customer lifecycle. You will own customer acquisition, retention, lifecycle marketing, paid media strategy, and CDP management to maximize lifetime value.

This leader partners with the Director of Ecomm and reports to the VP of Digital & Ecommerce. You will lead CRM programs, events-based triggers, segmentation, and A/B testing to optimize campaigns, grow the subscriber base, and increase