Growth Director, Digital Performance & Acquisition

The Vitamin Shoppe; Secaucus (NJ); On-site; USD 150,000 - 200,000; Full time

Job summary

A leading health and wellness retailer is seeking a Director of Growth (Digital Performance Media) in Secaucus, NJ. This role involves owning the performance marketing strategy, managing a multimillion-dollar budget, and leading a team to optimize customer acquisition channels. The ideal candidate will have over 8 years of experience in digital performance marketing, excellent analytical skills, and a proven track record of significant budget management. The role offers an opportunity to shape marketing strategies while driving business growth and profitability.

Qualifications

• 8+ years of experience in digital performance marketing with significant budget management.
• 5+ years in leadership roles managing teams and agencies.
• Mastery of performance media metrics and attribution models.

Responsibilities

• Develop and lead performance marketing strategy to scale customer acquisition.
• Oversee paid media channels and continuously optimize performance.
• Establish KPIs and reporting frameworks for visibility into results.

Skills

Digital performance marketing

Analytical skills

Leadership

Tools

Google Ads

Meta Ads Manager

DSPs

Job description

A leading health and wellness retailer is seeking a Director of Growth (Digital Performance Media) in Secaucus, NJ. This role involves owning the performance marketing strategy, managing a multimillion-dollar budget, and leading a team to optimize customer acquisition channels. The ideal candidate will have over 8 years of experience in digital performance marketing, excellent analytical skills, and a proven track record of significant budget management. The role offers an opportunity to shape marketing strategies while driving business growth and profitability.