Senior Performance Marketing Leader — Growth & Analytics

Maxi-Cosi; Massachusetts; On-site; USD 100,000 - 130,000; Full time

Job summary

A leading juvenile products company, located in Massachusetts, is seeking a Sr. Manager of Performance Marketing. This role oversees all digital growth marketing efforts across direct-to-consumer and retail channels. The ideal candidate has 4-6 years of experience, including people management, and proficiency in key digital marketing tools. You will drive strategies for customer acquisition through various channels while collaborating closely with brand and creative teams. The position offers a competitive salary range of $100,000 - $130,000.

Qualifications

• 4-6 years of experience in performance marketing, with 2+ years in people management.
• Experience in agency settings preferred.
• Deep working knowledge across all digital marketing channels.

Responsibilities

• Own the performance & lifecycle marketing programs.
• Manage omni-retail marketers for retail partners.
• Lead full-funnel advertising strategies including paid search and social.
• Collaborate with media agencies to drive strategy and performance.
• Monitor campaign performance and optimize media placements.
• Explore new advertising opportunities and mediums.
• Collaborate with IT for correct tracking and tagging.

Skills

Google Analytics

Google AdWords

Meta Business Manager

Email marketing

Project management

Analytical skills

Microsoft Office Suite

Education

Bachelor’s degree in business, marketing, communications, or related field

Tools

Klaviyo

Google Tag Manager

Google Merchant Center

Job description

A leading juvenile products company, located in Massachusetts, is seeking a Sr. Manager of Performance Marketing. This role oversees all digital growth marketing efforts across direct-to-consumer and retail channels. The ideal candidate has 4-6 years of experience, including people management, and proficiency in key digital marketing tools. You will drive strategies for customer acquisition through various channels while collaborating closely with brand and creative teams. The position offers a competitive salary range of $100,000 - $130,000.