Growth Data Instrumentation Lead — Hybrid & Flexible Time Off

The Weather Company; New York (NY); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Flexible Time Off

Hybrid work model

Medical 보험 options

401K match with no vesting

Career growth opportunities

Job summary

The Weather Company seeks a Lead of Data Instrumentation & Growth Measurement to align product and marketing data across iOS, Android, and Web, standardizing event definitions and timelines. You will drive instrumentation governance and oversight of SDUI tracking while collaborating with product managers and agency partners.

You’ll redesign GA4/conversion tracking, enhance Amplitude workflows, and build scalable data pipelines via BigQuery and Redshift. Hybrid work options available.

Qualifications

• 5+ years in data tracking governance, analytics strategy, digital product management, or growth measurement.
• Proven track record designing incrementality tests or holdout experiments to measure paid media.
• Hands-on expertise with Server-Side GTM, Meta CAPI, Google Ads, and Apple Search Ads signal configuration.
• Advanced experience with Amplitude optimization, GTM container architecture, and complex GA4 deployments.
• Experience guiding external implementation agencies on technical roadmaps.

Responsibilities

• Establish and enforce a unified event dictionary across iOS, Android, and Web.
• Lead incrementality testing and spend optimization across paid channels.
• Architect and deploy server-side tagging and conversion signals.
• Oversee SDUI dynamic tracking schemas and JSON payload definitions.
• Audit and improve data pipelines to ensure data quality in analytics platforms.

Skills

Data instrumentation governance

GA4 architecture

Server-Side tagging

Amplitude optimization

SQL (Redshift/BigQuery)

CI/CD & data auditing

JSON Schema

Agency partner management

Cross-platform data capture

Tools

Server-Side GTM

Meta CAPI

GA4

Amplitude

BigQuery

Redshift

Job description

The Weather Company seeks a Lead of Data Instrumentation & Growth Measurement to align product and marketing data across iOS, Android, and Web, standardizing event definitions and timelines. You will drive instrumentation governance and oversight of SDUI tracking while collaborating with product managers and agency partners.

You’ll redesign GA4/conversion tracking, enhance Amplitude workflows, and build scalable data pipelines via BigQuery and Redshift. Hybrid work options available.