Growth Analytics & Data Instrumentation Lead

Weather Company; Atlanta, Northern (GA, KY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

The Weather Company in Atlanta is seeking a Lead of Data Instrumentation & Growth Measurement to serve as the connective tissue between Product (Web, iOS, Android) and Marketing (Lifecycle, Performance Marketing).

In this role, you will eliminate data disparity, establish a unified enterprise event taxonomy, manage SDUI tracking schemes, and lead incrementality testing to ensure marketing spend is optimized.

Qualifications

• Experience designing and governing enterprise analytics ecosystems.
• Proficiency in configuring server-side tagging architectures.
• Strong collaboration with product, engineering and marketing teams.

Responsibilities

• Establish a unified eventdata dictionary across platforms.
• Lead Amplitude remediation and GA4 architecture initiatives.
• Drive incrementality testing to optimize paid media spend.
• Architect and deploy server-side tagging and CAPI integrations.

Skills

Cross-Platform Instrumentation

GA4 Architecture

Amplitude Remediation

Incrementality Testing

Server-Side Tagging

CAPI

Google Tag Manager

BigQuery

Redshift

SDUI

Tools

Amplitude

GA4

GTM

BigQuery

Redshift

Job description

The Weather Company in Atlanta is seeking a Lead of Data Instrumentation & Growth Measurement to serve as the connective tissue between Product (Web, iOS, Android) and Marketing (Lifecycle, Performance Marketing).

In this role, you will eliminate data disparity, establish a unified enterprise event taxonomy, manage SDUI tracking schemes, and lead incrementality testing to ensure marketing spend is optimized.