Lead, Data Instrumentation & Growth Measurement

Weather Company; New York (NY); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Flexible Time Off

Medical insurance options

401K match with immediate vesting

Family/health benefits

Career growth opportunities

Job summary

The Weather Company is seeking a Lead of Data Instrumentation & Growth Measurement in New York, NY to bridge Product and Marketing by standardizing data, centralizing event taxonomy, and overseeing SDUI tracking. You will drive attribution pipelines and improve analytics tooling to optimize marketing spend.

You will lead complex GA4 and Amplitude setups, implement server‑side tagging, and collaborate with product, development, and agency partners to overhaul Amplitude environments and ensure

Qualifications

• 5+ years of hands‑on experience in data tracking governance, analytics strategy, technical product management, digital ad ops, or growth measurement.

Responsibilities

• Establish and enforce a unified eventdata dictionary across iOS, Android, and Web.

Skills

Data instrumentation

Growth measurement

Analytics governance

Cross-platform tracking

SQL (Redshift, BigQuery)

Amplituide optimization

GA4 architecture

Server-Side Tagging (GTM, sGTM)

CAPI

Tools

Amplitude

GTM / sGTM

GA4/Firebase

BigQuery

AWS Redshift

Job description

Lead, Data Instrumentation & Growth Measurement

New York, NY

About The Weather Company: The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

AI is part of how we work: Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company.

Job brief: We are seeking a Lead of Data Instrumentation & Growth Measurement to serve as the connective tissue between Product (Web, iOS, Android) and Marketing (Lifecycle, Performance Marketing). In this role, you will eliminate data disparity, establish a unified enterprise event taxonomy, manage Server-Driven UI (SDUI) dynamic tracking schemes, and lead incrementality testing to ensure marketing spend is optimized. You will also oversee performance marketing capabilities, configuring Server-Side Tagging (CAPI), Google Tag Manager (GTM), and a targeted GA4 conversion infrastructure. You will partner with product managers, developers, and specialized agency partners to overhaul our Amplitude environment and build transparent attribution pipelines.

The impact you'll make:

• Cross-Platform Instrumentation & Governance: Establish and enforce a unified eventdata dictionary across iOS, Android, and Web. Normalize properties, event names, and units (e.g., standardizing timestamps universally to UTC milliseconds). Partner with Product PMs and developers to review pull requests and audit release builds.
• Amplitude Remediation & Advanced GA4 Architecture: Collaborate with specialized analytics agency partners to overhaul our Amplitude tracking, fixing data gaps, misfires, and schema issues. Architect a highly custom, targeted GA4 conversion tracking model designed specifically to isolate key conversion events, passing data through BigQuery to AWS Redshift to bypass unnecessary cost while maintaining structural complexity.
• Incrementality Testing & Spend Optimization: Lead our incrementality and holdout testing strategy across paid channels (Google, Meta, Apple Search Ads). Leverage verified conversion events to measure true media lift and guide marketing budget optimization.
• Ad Tech, CAPI & Server-Side Tagging: Architect and deploy Server-Side Google Tag Manager (sGTM) and Meta/Ad Platform CAPIs to ensure resilient, privacy-forward conversion signals.
• Server-Driven UI (SDUI) Dynamic Tracking: Design JSON schemas that allow event capture logic, payload definitions, and tracking rules to be dynamically updated or toggled via backend responses without requiring app store updates.
• Data Observability & Auditing: Set up automated CI/CD linting rules, schema registries, and daily auditing scripts in Redshift/BigQuery to detect broken schemas, unmapped parameters, or missing properties in real time.

What you've accomplished:

• Experience: 5+ years of hands‑on experience in data tracking governance, analytics strategy, technical product management, digital ad ops, or growth measurement.
• Incrementality & Attribution: Proven track record designing and executing incrementality tests, geo‑lift experiments, or holdout tests to measure paid media effectiveness.
• Ad Tech & CAPI Depth: Hands‑on expertise with Server‑Side GTM, Meta CAPI, GoogleAds, and Apple Search Ads signal configuration.
• Analytics Platforms: Advanced experience with Amplitude optimization, GTM container architecture, and complex, custom GA4/Firebase deployments.
• Agency Partner Management: Experience guiding external implementation agency partners (specializing in Google Marketing Platform, Amplitude, and ad‑tech integration) to deliver technical roadmaps.
• Cross‑Platform Data Capture: Experience managing mobile app instrumentation nuances (iOS vs. Android unit differences, background session logic, schema registries).
• Technical Rigor: Strong SQL capabilities (Redshift, BigQuery) for testing payload integrity and JSON Schema knowledge for SDUI tracking setup.

The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job‑related knowledge, skills, and experience, among other factors.

• Flexible Time Off program
• Variety of medical insurance options including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry‑leading technology company
• Impactful work in a collaborative environment

Voluntary Self‑Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in The Weather Company’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.