Growth CRO & Lifecycle Lead - Convert to Members

Superpower; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Superpower is seeking a commercially minded Head of CRO & Lifecycle to own the customer journey from first click to membership. You will lead website and offer strategy, quizzes, and personalization paths while hands-on shaping hypotheses and running experiments.

This role drives lifecycle programs for prospects and requires broad cross-functional collaboration to accelerate growth. The position focuses on building a rigorous CRO roadmap, prioritizing initiatives, and turning customer insight

Qualifications

• 5–8+ years of relevant experience at director level or equivalent.

Responsibilities

• Own end-to-end customer journey from acquisition to membership.
• Lead website, landing pages, offers, quizzes, and personalization paths.
• Set strategy and ship experiments; analyze results and improve experience.
• Own conversion funnels and lifecycle programs for prospects who don’t convert immediately.
• Develop CRO roadmap with prioritization, measurement, and learning.
• Collaborate with Growth, Product, Brand, Creative, and other teams.

Skills

Leadership

Growth marketing

CRO & experimentation

Cross-functional work

Data-driven

Job description

Superpower is seeking a commercially minded Head of CRO & Lifecycle to own the customer journey from first click to membership. You will lead website and offer strategy, quizzes, and personalization paths while hands-on shaping hypotheses and running experiments.

This role drives lifecycle programs for prospects and requires broad cross-functional collaboration to accelerate growth. The position focuses on building a rigorous CRO roadmap, prioritizing initiatives, and turning customer insight