Growth Creative Lead — Paid Media & Brand Storytelling

Rivian; Irvine (CA); Hybrid; USD 112,000 - 140,000; Full time

Benefits offered by this job

401(k) Plan

Employee Stock Purchase Program

Health insurance

Dental insurance

Vision insurance

Job summary

Rivian is seeking a Creative Lead to own the creative direction for performance marketing paid content across channels. The role blends hands-on asset creation with strategic thinking to drive acquisition and measurable business impact while keeping Rivian’s premium brand expression.

You will lead creative from brief to launch, translate objectives into channel-appropriate assets, and coordinate with junior creatives and partners. Hybrid role in Southern California.

Qualifications

• Minimum of 5+ years in a creative role with paid, digital, and performance-focused work.
• Strong understanding of paid media environments and asset development for acquisition and conversion.
• Proven craft in art direction, storytelling, video, motion, and multi-format assets.
• Knowledge of production and post-production workflows and tools like Premiere Pro/After Effects.

Responsibilities

• Growth Creative Leadership: lead strategy, concepting, and execution of paid content for brand awareness and conversion.
• Paid Content Ownership: be the creative lead for all paid content, ensuring premium, brand-right assets.
• Creative Strategy & Concepting: develop insights-driven concepts for paid social, digital campaigns, and product marketing.
• Testing & Optimization: establish testing frameworks and iterate creative based on results.
• Production Leadership: oversee end-to-end creative process for paid campaigns, including briefing and shoot execution.
• Post-Production Oversight: direct editing, motion graphics, sound, and finishing of paid assets.
• Brand Stewardship: guard Rivian’s brand, balancing performance with cinematic quality.
• Cross-Functional Collaboration: partner with Performance Marketing, Brand Marketing, Product Marketing, etc.
• Presentation & Communication: present strategies and performance-informed recommendations to leadership.

Skills

Growth strategy

Creative leadership

Paid media understanding

Art direction

Video & motion

Production workflow

Analytics & testing

Communication

Tools

Adobe Premiere Pro

After Effects

Job description

Rivian is seeking a Creative Lead to own the creative direction for performance marketing paid content across channels. The role blends hands-on asset creation with strategic thinking to drive acquisition and measurable business impact while keeping Rivian’s premium brand expression.

You will lead creative from brief to launch, translate objectives into channel-appropriate assets, and coordinate with junior creatives and partners. Hybrid role in Southern California.