Growth Associate (St. Louis, MO)

AI Digital; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

AI Digital is seeking a growth-focused Business Development professional in Atlanta to identify and engage potential B2B accounts in media, advertising, and related sectors. You will conduct thorough account research, build relationships with decision-makers, and drive pipeline through Discovery Calls and Demos.

You will travel monthly for agency visits, perform in-person outreach, and track activities in HubSpot while leveraging tools like Apollo, Outreach, ZoomInfo, and LinkedIn Sales

Qualifications

• 2-4 years of experience in B2B sales or business development in media, advertising, programmatic, broadcasting, digital media, AdTech, MarTech, or related industries.
• Strong experience in new business development, including prospect research, outbound outreach, relationship building, qualification, and pipeline generation.
• Strong communication and relationship-building skills, with the ability to engage decision-makers and develop relationships with prospective clients and agencies.
• Demonstrated ability to generate qualified opportunities and work toward measurable business development or pipeline targets.
• Self-motivated, proactive, and results-oriented, with the ability to manage prospecting activity and priorities independently.
• Readiness to travel for agency visits, industry events, client meetings, and other business development activities.
• Hands-on experience with CRM, prospecting, and AI tools; experience with HubSpot, Salesforce, Apollo, Outreach, ZoomInfo, or LinkedIn Sales Navigator is preferred.

Responsibilities

• Identify and engage potential customer accounts and key decision-makers through research.
• Execute omni-channel outreach via phone, email, and social platforms to build relationships and schedule Discovery Calls/Demos for the Growth Team.
• Conduct weekly in-person prospecting visits to agencies, leveraging collateral and gifting to establish high-touch relationships.
• Travel monthly to designated markets to expand the company’s physical presence.
• Track and report all activities in HubSpot CRM to ensure seamless pipeline management.
• Utilize sales tools (HubSpot, Apollo/Outreach, ZoomInfo, Winmo, Goody, LinkedIn Sales Navigator) to optimize prospecting.
• Support Growth Directors in advancing deals beyond the Discovery Call/Demo and through the funnel.
• Collaborate cross-functionally with Planning, Growth, and Business Development teams to maximize impact.
• Curate and share LinkedIn content to enhance personal branding and company visibility.

Skills

Research

Multichannel outreach

In-person prospecting

Travel readiness

HubSpot CRM

Apollo/Outreach

ZoomInfo

LinkedIn Sales Navigator

Relationship building

Pipeline management

Tools

HubSpot

Salesforce

Apollo

Outreach

ZoomInfo

LinkedIn Sales Navigator

Job description

• Identify and engage potential customer accounts and key decision-makers through thorough research.

• Execute omni-channel outreach via phone, email, and social platforms to build relationships and schedule Discovery Calls/Demos for the Growth Team.

• Conduct weekly in-person prospecting visits to agencies, leveraging physical collateral and professional gifting to establish high-touch relationships.

• Travel monthly to designated markets to execute localized business development and expand the company’s physical presence.

• Track and report all activities in HubSpot CRM to ensure seamless pipeline management.

• Utilize a suite of sales tools (HubSpot CRM, Apollo/Outreach, ZoomInfo, Winmo, Goody, LinkedIn Sales Navigator) to optimize prospecting efforts.

• Support Growth Directors in advancing deals beyond the initial Discovery Call/Demo, ensuring smooth progression through the sales funnel.

• Collaborate cross-functionally with Planning, Growth, and Business Development teams to align sales strategies and maximize impact.

• Curate and share relevant LinkedIn content to enhance personal branding and increase company visibility within the professional network.

• 2-4 years of experience in B2B sales or business development in media, advertising, programmatic, broadcasting, digital media, AdTech, MarTech, or related industries.

• Strong experience in new business development, including prospect research, outbound outreach, relationship building, qualification, and pipeline generation.

• Strong communication and relationship-building skills, with the ability to engage decision-makers and develop relationships with prospective clients and agencies.

• Demonstrated ability to generate qualified opportunities and work toward measurable business development or pipeline targets.

• Self-motivated, proactive, and results-oriented, with the ability to manage prospecting activity and priorities independently.

• Readiness to travel for agency visits, industry events, client meetings, and other business development activities.

• Hands-on experience with CRM, prospecting, and AI tools; experience with HubSpot, Salesforce, Apollo, Outreach, ZoomInfo, or LinkedIn Sales Navigator is preferred.