Growth Architect: Lead Gen & Demand Ops

M&D; Saginaw (MI); On-site; USD 90,000 - 140,000; Full time

Job summary

M&D in Michigan is seeking a Head of Growth & Lead Generation for HHP, a division focused on demand generation. The role starts with operational immersion and transitions to owning outbound lead generation and ROI metrics across campaigns and channels.

You will build processes, partner with marketing, and scale the outbound team as headcount is approved, driving uptime and revenue impact. The position emphasizes operational excellence, cross-functional collaboration, and a builder mindset to

Qualifications

• Bachelor’s degree or equivalent in a related field is preferred.
• 3+ years of experience in B2B outbound lead generation or sales operations with measurable results.
• Strong CRM discipline and data hygiene standards; experience with dialer infra and list management.
• Certifications in CRM, demand generation, AI-enabled marketing tools, or project management are a plus.

Responsibilities

• Onboard across warehouse, customer care, inside sales, and outside sales to build fluency.
• Deliver a diagnostic of the current outbound program including gaps.
• Identify first systemization target and deliver a solution by Day 60.
• Own outbound lead generation end-to-end and ROI tracking.
• Coordinate with on-site marketing for lead-gen campaigns under an agreed framework.
• Build and manage outbound team structure as headcount is approved.
• Maintain weekly marketing coordination and report KPI dashboard.
• Mentor teammates and surface operational intelligence for leadership.

Skills

CRM discipline

Lead generation

Data-driven decision making

Project management

Education

Bachelor’s degree in Marketing, Business Administration, Sales, Communications, Operations Management

Tools

CRM platforms

Dialer infrastructure

AI-enabled marketing tools

Job description

M&D in Michigan is seeking a Head of Growth & Lead Generation for HHP, a division focused on demand generation. The role starts with operational immersion and transitions to owning outbound lead generation and ROI metrics across campaigns and channels.

You will build processes, partner with marketing, and scale the outbound team as headcount is approved, driving uptime and revenue impact. The position emphasizes operational excellence, cross-functional collaboration, and a builder mindset to