Growth & Lead Gen Architect

The Diesel Store; Michigan; Hybrid; USD 120,000 - 180,000; Full time

Job summary

M&D is seeking a Head of Growth & Lead Generation in Coleman, MI to lead the outbound lead generation program from onboarding through post-launch optimization. You will own the process, build scalable systems, and partner with marketing to execute campaigns that drive pipeline and revenue.

The role emphasizes operational systemization, ROI-focused planning, and building a capable outbound team to sustain growth across our dealer and OEM partnerships.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Sales, Communications, Operations Management, or related field preferred.
• Equivalent combination of education and experience will be considered.
• Certifications in CRM, demand generation, or AI-enabled marketing tools are a plus.
• 3+ years of experience in B2B outbound lead generation or demand generation with measurable results.

Responsibilities

• Own outbound lead generation infrastructure end-to-end: lists, dialer config, CRM pipeline, scripts, cadence.
• Deliver an outbound rebuild plan with ROI math by Day 90; execution after Day 90.
• Coordinate with on-site marketing for lead-gen campaigns under a defined matrix.
• Build and manage outbound team as headcount is approved; participate in AI-driven lead-gen initiatives.
• Maintain weekly coordination with marketing and report KPI metrics to GM.

Skills

B2B outbound lead gen

CRM discipline

Dialer configuration

Script development

Data hygiene

Leadership/Builder profile

Education

Bachelor’s degree in Marketing / related field

Tools

CRM systems

Dialer software

Job description

M&D is seeking a Head of Growth & Lead Generation in Coleman, MI to lead the outbound lead generation program from onboarding through post-launch optimization. You will own the process, build scalable systems, and partner with marketing to execute campaigns that drive pipeline and revenue.

The role emphasizes operational systemization, ROI-focused planning, and building a capable outbound team to sustain growth across our dealer and OEM partnerships.