Growth Architect for Viral Mobile Games

CoTrain; United States; Remote; USD 84,000 - 180,000; Full time

Benefits offered by this job

Remote work

Contractor option

Performance incentives

Job summary

Anova Labs, through CoTrain, seeks a growth leader to bring a mobile game to market and build the scalable launch system.

The ideal candidate has scaled mobile games and can estimate acquisition economics, monetize potential, and build plans to scale. Remote, full-time or contractor arrangements are possible, with ongoing engagement for 6+ months.

They want expertise in RP, cross-channel paid user acquisition, retention optimization, and KPI-driven testing to maximize profitability.

Qualifications

• Experience scaling mobile games with proven results.
• Ability to estimate acquisition economics and monetization potential.
• Strong track record in cross-channel user acquisition and retention.

Responsibilities

• Find game concepts with viral and commercial potential.
• Reverse-engineer growth and monetization strategies of competitors.
• Build financial models to decide which games to launch and scale.
• Run paid user acquisition across Meta, TikTok, Google, AppLovin, Unity, and others.
• Collaborate with developers to improve retention, engagement, and monetization.
• Set KPIs for testing, iterating, and scaling games.
• Create a repeatable system for profitable mobile game launches.

Skills

Growth strategy for mobile games

Paid user acquisition

Financial modeling

KPI setting

Retention optimization

Monetization planning

Cross-channel marketing

Viral game mechanics

Competitive analysis

Creative testing

Tools

Meta Ads Manager

TikTok Ads

Google Ads

AppLovin

Unity Ads

Job description

Anova Labs, through CoTrain, seeks a growth leader to bring a mobile game to market and build the scalable launch system.

The ideal candidate has scaled mobile games and can estimate acquisition economics, monetize potential, and build plans to scale. Remote, full-time or contractor arrangements are possible, with ongoing engagement for 6+ months.

They want expertise in RP, cross-channel paid user acquisition, retention optimization, and KPI-driven testing to maximize profitability.