Head of Growth / CMO - Fully Remote - Mobile Games

CoTrain; United States; Remote; USD 84,000 - 180,000; Full time

Benefits offered by this job

Remote work

Contractor option

Performance incentives

Job summary

Anova Labs, through CoTrain, seeks a growth leader to bring a mobile game to market and build the scalable launch system.

The ideal candidate has scaled mobile games and can estimate acquisition economics, monetize potential, and build plans to scale. Remote, full-time or contractor arrangements are possible, with ongoing engagement for 6+ months.

They want expertise in RP, cross-channel paid user acquisition, retention optimization, and KPI-driven testing to maximize profitability.

Qualifications

• Experience scaling mobile games with proven results.
• Ability to estimate acquisition economics and monetization potential.
• Strong track record in cross-channel user acquisition and retention.

Responsibilities

• Find game concepts with viral and commercial potential.
• Reverse-engineer growth and monetization strategies of competitors.
• Build financial models to decide which games to launch and scale.
• Run paid user acquisition across Meta, TikTok, Google, AppLovin, Unity, and others.
• Collaborate with developers to improve retention, engagement, and monetization.
• Set KPIs for testing, iterating, and scaling games.
• Create a repeatable system for profitable mobile game launches.

Skills

Growth strategy for mobile games

Paid user acquisition

Financial modeling

KPI setting

Retention optimization

Monetization planning

Cross-channel marketing

Viral game mechanics

Competitive analysis

Creative testing

Tools

Meta Ads Manager

TikTok Ads

Google Ads

AppLovin

Unity Ads

Job description

CoTrain is hiring on behalf of Anova Labs, a mobile gaming studio focused on launching, scaling, and monetizing highly addictive, viral mobile games. Their first game is in development, and they’re looking for the growth leader who’ll take it to market and build the system behind every launch after it. CoTrain is a vetted marketplace that connects companies with elite, pre-screened talent, so you go straight to real work.

They want someone who has actually scaled mobile games before — a former mobile gaming founder, a CMO or Head of Growth at a gaming studio, a senior media buyer who’s profitably scaled games, or a growth operator who understands both product and acquisition. Proven results matter more than titles or years. Experience at an established publisher with high-ranking App Store games is a big plus. This is not a role for someone who only knows how to run ads — they want someone who can look at a game, estimate its acquisition economics, see its monetization potential, and build a plan to scale it.

What you’ll own

• Find game concepts with strong viral and commercial potential
• Reverse-engineer competitors’ growth and monetization strategies
• Build financial models to decide which games are worth launching and scaling
• Run paid user acquisition across Meta, TikTok, Google, AppLovin, Unity, and other gaming channels
• Work with developers to improve retention, engagement, and monetization
• Set clear KPIs for testing, killing, iterating, or scaling each game
• Build a repeatable system for launching profitable mobile games

What you should know cold

• Mobile game unit economics: CPI, CAC, LTV, ROAS, ARPU, ARPDAU, retention, payback periods, cohort profitability
• Monetization: in-app purchases, rewarded ads, interstitials, hybrid models
• Game analytics: D1 / D7 / D30 retention, ROAS curves, LTV by cohort
• Viral game mechanics and what makes simple games addictive and shareable
• Creative strategy: testing hooks, analyzing competitors, scaling winning concepts
• Taking a game from initial testing to profitable daily ad spend

Preferred background

• Hypercasual, hybrid-casual, idle, puzzle, or other viral mobile categories

Compensation

$84,000–$180,000/year, , plus tiered incentives tied to performance. Depending on experience and track record. Remote, full-time or contractor — flexible for the right person. Ongoing (6+ months).