Growth Architect for New Veterinary Hospital Openings

Mission Pet Health; United States; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive compensation

Medical, Dental, Vision insurance

401k retirement plan

Educational assistance (AVMA)

Job summary

Mission Pet Health is seeking a Director of De Novo Marketing to lead marketing strategy for new veterinary hospitals, Livewell and Specialty de novo locations. This leader will drive the lifecycle from pre-opening planning to ramp and ongoing performance, partnering with Operations, Commercial, Growth, and local leadership to ensure strong market entry and sustained client growth.

Ideal candidate balances strategic thinking with hands-on execution, building scalable enterprise frameworks while

Qualifications

• 8+ years of progressive marketing experience with growth/local marketing and multi-location businesses
• 3+ years of leadership experience managing teams and complex cross-functional programs
• Proven success launching new locations, markets, products, or services
• Strong understanding of performance marketing, CRM/lifecycle marketing, local marketing, digital acquisition, and measurement
• Strong financial and analytical acumen with ability to connect marketing activity to revenue
• Ability to operate in a fast-moving environment with multiple openings and competing priorities
• Strong executive communication and stakeholder management skills
• Comfortable building structure where processes may not yet exist

Responsibilities

• Own end-to-end de novo market entry and opening strategy for new hospitals
• Develop market-specific go-to-market plans based on demographics, competition, demand and referrals
• Set launch timelines, budgets, KPIs, and readiness for each hospital
• Create repeatable opening playbooks with localized adaptations
• Coordinate with Operations and hospital leadership on hiring, construction, and capacity timelines
• Ensure foundational marketing infra for launch (web, local listings, paid media, CRM, referrals)
• Lead Livewell growth strategy and pre-opening demand campaigns
• Manage post-opening ramp, client acquisition, retention, and market penetration
• Oversee BAU portfolio marketing strategy and lifecycle management post-launch
• Establish KPIs, reporting rhythms, and evaluate marketing effectiveness with Analytics and Finance
• Support recruitment marketing to staff new openings, including localized campaigns

Skills

Growth marketing

Local marketing

Go-to-market strategy

Multi-location businesses

Leadership experience

CRM/lifecycle marketing

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Analytics tools

Paid media platforms

Job description

Mission Pet Health is seeking a Director of De Novo Marketing to lead marketing strategy for new veterinary hospitals, Livewell and Specialty de novo locations. This leader will drive the lifecycle from pre-opening planning to ramp and ongoing performance, partnering with Operations, Commercial, Growth, and local leadership to ensure strong market entry and sustained client growth.

Ideal candidate balances strategic thinking with hands-on execution, building scalable enterprise frameworks while