Growth & Service-Line Director – Market Strategy

National Veterinary Associates, Inc.; United States; Remote; USD 163,000 - 214,000; Full time

Benefits offered by this job

Medical, dental, vision

401k with employer match

Paid time off

Job summary

National Veterinary Associates, Inc. is seeking a Director of Service-Line & Growth Strategy to define market-wide service mixes across GP, Specialty, ER/Urgent Care, and Pet Resort services.

You will shape capacity, equipment, and talent plans and test feasibility with clinical and finance partners to deliver scalable growth. The role requires leading cross-functional teams, developing market growth plans, and delivering decision-ready recommendations across multiple sites.

Qualifications

• Progressive experience in service-line strategy, growth strategy, or healthcare strategy.
• Experience translating strategy into capacity, equipment and talent needs.
• Ability to work with clinics, operations, finance, and growth partners.

Responsibilities

• Own the service-line and growth strategy for priority markets across the network.
• Identify service gaps and opportunities to optimize market-wide service mix.
• Determine which services to add, expand, reposition, or rationalize by market demand and capabilities.
• Translate target service models into capacity, equipment, and staffing requirements.
• Set realistic volume, staffing, throughput, and ramp assumptions for new or expanded services.
• Partner with Medical Leadership and Talent Acquisition to assess staffing feasibility.
• Collaborate with Property Development, Operations, Growth, and Finance on feasibility and investments.
• Lead senior analysts to ensure business cases reflect approved service-line thesis.

Skills

Service-line strategy

Growth strategy

Healthcare strategy

Stakeholder collaboration

Multi-site network experience

Education

Bachelor's degree in Business/Healthcare Administration

Job description

National Veterinary Associates, Inc. is seeking a Director of Service-Line & Growth Strategy to define market-wide service mixes across GP, Specialty, ER/Urgent Care, and Pet Resort services.

You will shape capacity, equipment, and talent plans and test feasibility with clinical and finance partners to deliver scalable growth. The role requires leading cross-functional teams, developing market growth plans, and delivering decision-ready recommendations across multiple sites.