Digital Growth Analyst

Travel Leaders Group Holdings LLC dba Internova Travel Group; United States; On-site; USD 58,000 - 95,000; Full time

Benefits offered by this job

Choice of medical plans

Dental plans

Vision insurance

FSAs

Life insurance & AD&D

Disability insurance

Parental leave

Paid time off

401k with company match

Employee travel discounts

LinkedIn Learning access

Pet insurance

Home & auto insurance

Job summary

Travel Leaders Network is seeking a Digital Growth Analyst to lead data analytics, website strategy and optimization. You will bridge Marketing, Technology, Creative and Partners, driving data-informed decisions across campaigns and site performance.

The role emphasizes A/B testing, UX/UI guidance, SEO/GEO/AEO integration, and proactive insights to improve traffic and lead quality. Remote work supports collaboration across teams.

Qualifications

• 7+ years in digital marketing web analytics or related field.
• Ability to analyze data, identify trends and provide actionable insights.
• Excellent communication to present complex data to stakeholders.

Responsibilities

• Monitor website analytics and performance metrics to identify anomalies and trends.
• Analyze datasets to uncover campaign performance and user behavior.
• Oversee A/B testing setup and results with dev and design teams.
• Guide UI/UX design using data to inform design choices.
• Coordinate SEO/AEO/GEO efforts across teams and campaigns.
• Lead content optimization for .com to attract quality traffic.
• Oversee paid search and other digital campaigns.
• Stay informed about industry changes and new platforms.
• Explore AI applications for insights, content and efficiency.

Skills

Data analytics

A/B testing

SEO/GA4

UX/UI understanding

Google Ads

Google Analytics/GA4

SQL / data querying

Cross-functional collaboration

Education

Bachelor's Degree in quantitative fields

Tools

Optimizely

VWO

Google Optimize

GA/GA4

Job description

Digital Growth Analyst

US-Remote

Job ID: 2026-4065

Division: Travel Leaders Network

# of Openings: 1

Max USD $95,342.00/Yr.

Min USD $58,114.00/Yr.

Overview

Travel Leaders Network (www.TravelLeaders.com), as one of the largest sellers of luxury travel, cruises and tours in the industry, is a passionate community of travel professionals focused on mutual success. Representing approximately 5,700 travel agency locations across the United States and Canada, this Network uses the power of its parent company, Internova Travel Group, to assist millions of leisure and business travelers annually.

Travel agent members who belong to Travel Leaders Network have access to meaningful supplier partnerships, innovative technology that integrates with industry-leading marketing, exclusive value-added programs and member support and training that only a company with their size and strength can offer. Travel Leaders Network gives their members everything they need to grow as a Leader and inspire more people to travel better.

Responsibilities

As the Digital Growth Analyst at Travel Leaders Network you will be the lead for data and analytics and guiding our business through digital and website strategy, development, user experience and more. You will be the driving force in bridging the gap between Marketing, Technology, Creative, External Partners and others within the business. You will lead the day-to-day efforts with data and analytics, oversee website performance and optimization, A/B testing, be the guiding voice for UX/UI Design, oversee Google Ad Performance, and more.

About You

You are a data-driven problem solver that enjoys being the first to spot issues, abnormalities and trends. Troubleshooting, providing solutions and testing theories while leading the team to a win is what keeps you going. You have the unique ability to transform complex data into clear, actionable insights for stakeholders across the business.

• Monitor day-to-day website analytics, traffic and performance metrics to identify anomalies, drop-offs, emerging issues as well as spot trends
• Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing and consumer behavior
• Troubleshoot website performance and functionality, collaborating with dev, design, digital through set-up and management of A/B testing
• Guide the team through UI/UX design, create high-fidelity wireframes and prototypes leveraging user data and analytics to inform design choices
• Guide the integration of SEO/AEO/GEO across digital strategies, partnering closely with media, content and technology teams
• Lead Content Optimization strategies on .com to ensure we are attracting quality traffic and leads for our network
• Oversee day-to-day paid search and digital efforts
• Innovate and improve our data strategy
• Stay actively informed about industry changes like AEO, GEO, SGE, multimodal search, structured data and emerging platform capabilities
• Explore practical AI applications for consumer insight analysist, content creation, personalization and workflow efficiency
• Support the team in training our network of advisors both in-person, on webinars, through newsletter communication etc... on how small business owners can better utilize data, understand trends and tap into the everchanging space in .com to keep-up with things like AI, SEO/GEO/AEO, etc.. by providing guidance on how they can integrate these things into their business
• Ability to assist the team across a variety of Social Media Programs such as Creator Circle, Social Lab, Social Share Pro and other social efforts as needed
• Be the leading force in keeping up with changes, trends and other items that may be an issue or opportunity to improve .com performance

Qualifications

• Bachelor's Degree in quantitative fields, data science, analytics, marketing, web design, UX/UI
• 7+ years experience in digital marketing web analytics or related field
• Exceptional ability to analyze data, identify trends, determine actionable insights
• Excellent verbal and written communication skills with proven ability to present complex data in clear and persuasive manner to stakeholders at all levels
• Strong organization skills with ability to manage multiple projects simultaneously in a fast-paced environment
• Experience with web analytics platforms (Google Analytics/GA4 required, others a plus)
• Proven experience with A/B/multivariate testing tools and methodology (Optimizely, VWO, Google Optimize successor, etc..)
• Solid understanding of UX/UI principles and how they effect performance and conversion
• Knowledge of media buying strategies and tactics including the optimization of paid media spends across various channels
• Hands-on experience managing Google Ads campaigns
• Experience with other paid digital channels (Meta Ads, Programmatic, etc..) is a plus
• Up to 15% travel - domestic and international

Pay and Benefits

• choice of two medical plans and two dental plans
• vision insurance
• flexible spending accounts (FSAs)
• company-paid life insurance and AD&D
• optional additional life insurance and AD&D
• disability insurance
• paid parental leave
• paid time off
• 401k Plan with company match
• discounted employee travel options
• access to LinkedIn Learning webinars and courses
• Discounted pet insurance
• auto, home, & renters insurance

The salary range on this job posting/advertising has been developed to give applicants a wide range to comply with pay transparency laws in all states and geographical areas. Many factors, such as years of experience, geographical location, budget etc. are considered when determining the starting rate of pay. The salary range posted represents the pay range for U.S. candidates. If the job posting indicates that the role is available for international candidate consideration, the salary range will be based on the local market for the country where the candidate would be working.

This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company's financial goal achievement and individual performance.

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.

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