Digital Growth Analyst

Travel Leaders Network; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Two medical plans

Vision insurance

FSAs

Life insurance

Disability insurance

Paid parental leave

Paid time off

401k with match

Travel discounts

LinkedIn Learning access

Pet insurance discounts

Job summary

Travel Leaders Network is seeking a Digital Growth Analyst to lead data analytics and guide our website strategy, UX, and paid/digital performance. You will bridge Marketing, Technology, Creative and External Partners, owning analytics, A/B testing, and optimization initiatives.

The role requires translating complex data into actionable insights for stakeholders, guiding UI/UX decisions and growing quality traffic and leads across .com. Travel up to 15% domestically and internationally.

Qualifications

• Bachelor’s degree in quantitative fields, data science, analytics, marketing, web design or UX/UI.
• 7+ years of experience in digital marketing web analytics or related field.
• Strong ability to analyze data and identify actionable insights.
• Excellent verbal and written communication with ability to present complex data clearly.

Responsibilities

• Monitor day-to-day website analytics, traffic and performance to identify anomalies and trends.
• Query and analyze complex datasets to uncover campaign performance and user behavior trends.
• Troubleshoot website performance and work with dev/design teams on A/B testing.
• Guide UI/UX design using data to inform decisions and create high-fidelity wireframes.
• Lead SEO/AEO/GEO integration across digital strategies with content and media teams.
• Oversee content optimization and day-to-day paid search and digital efforts.
• Drive data strategy and stay updated on industry changes like AI, SGE, multimodal search.
• Assist team in training advisors and supporting social media programs as needed.

Skills

Data analysis

Google Analytics/GA4

A/B testing

UX/UI

SEO/AEO/GEO

Google Ads

Communication skills

Data querying

Project management

Education

Bachelor’s Degree in quantitative fields

Tools

Optimizely

VWO

Google Optimize

Google Analytics/GA4

Job description

Overview

Travel Leaders Network (www.TravelLeaders.com) , as one of the largest sellers of luxury travel, cruises and tours in the industry, is a passionate community of travel professionals focused on mutual success. Representing approximately 5,700 travel agency locations across the United States and Canada, this Network uses the power of its parent company, Internova Travel Group, to assist millions of leisure and business travelers annually.

Overview

Travel Leaders Network (www.TravelLeaders.com) , as one of the largest sellers of luxury travel, cruises and tours in the industry, is a passionate community of travel professionals focused on mutual success. Representing approximately 5,700 travel agency locations across the United States and Canada, this Network uses the power of its parent company, Internova Travel Group, to assist millions of leisure and business travelers annually. Travel agent members who belong to Travel Leaders Network have access to meaningful supplier partnerships, innovative technology that integrates with industry-leading marketing, exclusive value-added programs and member support and training that only a company with their size and strength can offer. Travel Leaders Network gives their members everything they need to grow as a Leader and inspire more people to travel better.

Responsibilities

As the Digital Growth Analyst at Travel Leaders Network you will be the lead for data and analytics and guiding our business through digital and website strategy, development, user experience and more. You will be the driving force in bridging the gap between Marketing, Technology, Creative, External Partners and others within the business. You will lead the day-to-day efforts with data and analytics, oversee website performance and optimization, A/B testing, be the guiding voice for UX/UI Design, oversee Google Ad Performance, and more.

About You

You are a data-driven problem solver that enjoys being the first to spot issues, abnormalities and trends. Troubleshooting, providing solutions and testing theories while leading the team to a win is what keeps you going. You have the unique ability to transform complex data into clear, actionable insights for stakeholders across the business.

• Monitor day-to-day website analytics, traffic and performance metrics to identify anomalies, drop-offs, emerging issues as well as spot trends
• Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing and consumer behavior
• Troubleshoot website performance and functionality, collaborating with dev, design, digital through set-up and management of A/B testing
• Guide the team through UI/UX design, create high-fidelity wireframes and prototypes leveraging user data and analytics to inform design choices
• Guide the integration of SEO/AEO/GEO across digital strategies, partnering closely with media, content and technology teams
• Lead Content Optimization strategies on .com to ensure we are attracting quality traffic and leads for our network
• Oversee day-to-day paid search and digital efforts
• Innovate and improve our data strategy
• Stay actively informed about industry changes like AEO, GEO, SGE, multimodal search, structured data and emerging platform capabilities
• Explore practical AI applications for consumer insight analysist, content creation, personalization and workflow efficiency
• Support the team in training our network of advisors both in-person, on webinars, through newsletter communication etc… on how small business owners can better utilize data, understand trends and tap into the everchanging space in .com to keep-up with things like AI, SEO/GEO/AEO, etc.. by providing guidance on how they can integrate these things into their business
• Ability to assist the team across a variety of Social Media Programs such as Creator Circle, Social Lab, Social Share Pro and other social efforts as needed
• Be the leading force in keeping up with changes, trends and other items that may be an issue or opportunity to improve .com performance

Qualifications

• Bachelor’s Degree in quantitative fields, data science, analytics, marketing, web design, UX/UI
• 7+ years experience in digital marketing web analytics or related field
• Exceptional ability to analyze data, identify trends, determine actionable insights
• Excellent verbal and written communication skills with proven ability to present complex data in clear and persuasive manner to stakeholders at all levels
• Strong organization skills with ability to manage multiple projects simultaneously in a fast‑paced environment
• Experience with web analytics platforms (Google Analytics/GA4 required, others a plus)
• Proven experience with A/B/multivariate testing tools and methodology (Optimizely, VWO, Google Optimize successor, etc..)
• Solid understanding of UX/UI principles and how they effect performance and conversion
• Knowledge of media buying strategies and tactics including the optimization of paid media spends across various channels
• Hands‑on experience managing Google Ads campaigns
• Experience with other paid digital channels (Meta Ads, Programmatic, etc..) is a plus
• Up to 15% travel – domestic and international

Pay And Benefits

• choice of two medical plans and two dental plans
• vision insurance
• flexible spending accounts (FSAs)
• company-paid life insurance and AD&D
• optional additional life insurance and AD&D
• disability insurance
• paid parental leave
• paid time off
• 401k Plan with company match
• discounted employee travel options
• access to LinkedIn Learning webinars and courses
• Discounted pet insurance and auto, home, & renters insurance

The salary range on this job posting/advertising has been developed to give applicants a wide range to comply with pay transparency laws in all states and geographical areas. Many factors, such as years of experience, geographical location, budget etc. are considered when determining the starting rate of pay. The salary range posted represents the pay range for U.S. candidates. If the job posting indicates that the role is available for international candidate consideration, the salary range will be based on the local market for the country where the candidate would be working.

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.