Growth Analytics Lead, PLG

Zendesk; New Jersey; Hybrid; USD 172,000 - 258,000; Full time

Job summary

Zendesk is seeking a Senior Manager, Growth Analytics to lead a team of analysts and partner with PLG Product Managers and Engineers across the customer journey, from acquisition to expansion. The role blends hands-on analysis with strategic planning to shape analytics strategy, operating model, and capabilities at scale.

The role emphasizes building scalable metrics, dashboards, and self-service reporting, employing AI-assisted tools, and mentoring talent while aligning analytics to product

Qualifications

• Experience in product analytics and growth analytics in SaaS environments.
• Designing, measuring, or interpreting product experiments and A/B tests with an understanding of statistics and causal reasoning.
• Strong SQL skills with experience working with complex data across multiple sources.
• Experience using Python or R for statistical analysis or data preparation.
• Familiarity with modern data platforms like Snowflake or dbt is helpful.
• Ability to define meaningful metrics and measurement plans in partnership with Product and Engineering.
• Experience building dashboards and self-service reporting and semantic or metric layers.
• Excellent written, verbal, and visual communication skills.

Responsibilities

• Help leaders understand where the PLG journey is performing well, where customers encounter friction, and which opportunities are most likely to improve customer and business outcomes.
• Build effective working relationships across Sales, Marketing, Product, Engineering and Data teams to drive self-service bookings, net customer growth and AI penetration.
• Partner with PLG Product Managers and Engineers to define business questions, measurable hypotheses, product goals, and success metrics.
• Lead and develop a team of growth analysts by setting priorities, providing coaching, and supporting career growth.
• Establish and evolve measurement for the PLG funnel, including acquisition, trial engagement, activation, conversion, retention, expansion, and customer value.
• Analyze customer behavior using segmentation, cohort, funnel, retention, and experimentation methods to identify opportunities and barriers to growth.
• Design measurement plans for product initiatives and experiments, including success metrics, guardrails, instrumentation requirements, and interpretation of results.
• Improve the quality and consistency of product analytics through trusted metric definitions, event tracking, reusable datasets, dashboards, and self‑service reporting.
• Use AI‑assisted tools to accelerate analysis, reporting, SQL and Python development, data modeling, and documentation while applying sound judgment to validate and improve the results.

Skills

Growth analytics

Product analytics

Business intelligence

Data science

Product operations

SQL

Python

R

Statistics fundamentals

Tools

Looker

Tableau

Amplitude

Pendo

Segment

Snowflake

dbt

Job description

Zendesk is seeking a Senior Manager, Growth Analytics to lead a team of analysts and partner with PLG Product Managers and Engineers across the customer journey, from acquisition to expansion. The role blends hands-on analysis with strategic planning to shape analytics strategy, operating model, and capabilities at scale.

The role emphasizes building scalable metrics, dashboards, and self-service reporting, employing AI-assisted tools, and mentoring talent while aligning analytics to product