Growth Analytics Lead: Activation & Retention Insights

Animoca Brands Limited; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Animoca Brands Limited is seeking a data and analytics-driven professional to own activation and retention measurement, focusing on D1/D7/D30 retention, WAU, and cohort behavior. You will build measurement layers for major launches and translate data into clear business recommendations with confidence scores.

You will partner with GTM and product managers to size opportunities, run experiment-and-learn loops, and communicate insights to stakeholders up to the board.

Qualifications

• Demonstrated ability to own activation and retention metrics across multiple cohorts.
• Experience turning data into actionable business recommendations with confidence scores.
• Strong storytelling and collaboration with product, marketing, and exec teams.

Responsibilities

• Own activation and retention metrics (D1/D7/D30), WAU and cohort analysis.
• Build measurement layers for major launches and subscriptions.
• Translate data into concrete recommendations and present to stakeholders, up to the board.

Skills

Retention analysis

A/B testing

Data storytelling

Stakeholder communication

SQL

Python

Education

Bachelor's degree in Analytics/Statistics/CS

Tools

SQL

Python

Tableau/Power BI

Job description

Animoca Brands Limited is seeking a data and analytics-driven professional to own activation and retention measurement, focusing on D1/D7/D30 retention, WAU, and cohort behavior. You will build measurement layers for major launches and translate data into clear business recommendations with confidence scores.

You will partner with GTM and product managers to size opportunities, run experiment-and-learn loops, and communicate insights to stakeholders up to the board.