Growth Analytics Lead

IME Mediabrands Worldwide, Inc.; United States; On-site; USD 90,000 - 105,000; Full time

Job summary

Omnicom Group seeks a Manager, Growth Analytics to lead insight generation and research consulting for agency and advertiser clients. You will support research strategy, ad effectiveness measurement, and data-driven storytelling to inform optimizations and future planning.

You will apply proprietary and third-party tools to assess advertising impact, align with client needs, and communicate findings through reports and presentations.

Qualifications

• 3+ years of experience in data reporting, analytics or ad research.
• Understanding of measurement resources across media planning and placement.
• Experience in written and verbal client presentations for analytic results, recommendations, POVs or predictions.
• Passion for working with databases and experience developing marketing insights that advance reporting and client deliverables.
• Understanding of data operating models, KPIs and industry standard data sources including databases, DCM and Google Analytics.
• Understanding of current state-of-the-industry norms, tools and innovations.
• Inductive and deductive reasoning skills.
• Understanding of research fundamentals such as sample sizes, methodology and respondent weighting.
• Demonstrated commitment to accuracy and QA processes.
• Strong proficiency in PowerPoint and Excel, including PivotTables and complex formulas.

Responsibilities

• Manage data ETL to analyze the state of clients' businesses across multiple systems and sources.
• Generate insights to illustrate media metrics and data trends.
• Apply reasoning to data to uncover opportunities that drive business results.
• Create reports and presentations for internal and external stakeholders.
• Ensure data accuracy across the team.
• Evaluate effectiveness of paid campaigns and measurements.
• Support KPI creation, studies and measurement plans.
• Apply syndicated and proprietary research tools for stakeholders.

Skills

Analytics reporting

Ad research

Client presentations

PowerPoint

Excel (PivotTables)

Tools

SQL

Python

Google Analytics

Campaign Manager (DCM)

Job description

Omnicom Group seeks a Manager, Growth Analytics to lead insight generation and research consulting for agency and advertiser clients. You will support research strategy, ad effectiveness measurement, and data-driven storytelling to inform optimizations and future planning.

You will apply proprietary and third-party tools to assess advertising impact, align with client needs, and communicate findings through reports and presentations.