Growth Analytics & Customer Insights Lead

simmonsbank; Little Rock (AR); On-site; USD 85,000 - 130,000; Full time

Job summary

Simmons Bank seeks a Customer Intelligence Manager to turn data into growth-driving insights. You will craft dashboards, analytics, and lead-generation programs to empower executives, sales, and marketing teams.

The role supports segmentation, targeting, and performance measurement across the organization. You will translate complex data into clear narratives, collaborate with product owners, and ensure data quality and governance in a regulated banking environment.

Qualifications

• Experience developing dashboards, analytical reporting, and executive-level presentations.
• Experience utilizing customer, transactional, and third-party data to develop actionable insights and business recommendations.
• Experience supporting lead generation, customer segmentation, sales enablement, marketing analytics, or growth initiatives preferred.
• Financial services, banking, or highly regulated industry experience preferred.
• Ability to read and interpret documents such as procedure manuals, general business correspondence and/or journals or government regulations.
• Ability to write routine reports, simple-to-business correspondence, and procedures.
• Ability to effectively speak, respond to questions, and present information to diverse audiences.

Responsibilities

• Develop and maintain enterprise customer intelligence reporting, dashboards, and performance measurement frameworks.
• Analyze customer, product, channel, and market data to identify trends, opportunities, risks, and actionable business insights.
• Translate complex data and analytical findings into clear business narratives, recommendations, and executive-level presentations.
• Design and execute customer segmentation, profiling, and targeting strategies to support growth, retention, and relationship expansion.
• Develop and govern sales and marketing lead generation programs utilizing internal and third-party data sources.
• Partner with business leaders, sales teams, marketing teams, and product owners to define analytical requirements and solve complex business problems.
• Conduct customer, market, and competitive intelligence analyses to support strategic planning and decision-making.
• Measure campaign, sales, and customer performance through attribution, ROI analysis, KPI monitoring, and trend reporting.

Skills

Dashboards

Executive presentations

Analytical storytelling

Lead generation

Customer segmentation

Sales enablement

Marketing analytics

Education

Bachelor's degree in marketing, business, statistics, or related field

Masters degree strongly preferred

Tools

Power BI

Tableau

SQL

Python

Data visualization

Job description

Simmons Bank seeks a Customer Intelligence Manager to turn data into growth-driving insights. You will craft dashboards, analytics, and lead-generation programs to empower executives, sales, and marketing teams.

The role supports segmentation, targeting, and performance measurement across the organization. You will translate complex data into clear narratives, collaborate with product owners, and ensure data quality and governance in a regulated banking environment.