Growth & Acquisition Marketing Lead

Industry Analysts, Inc.; Chicago (IL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

PTO 20 days

Paid sick leave

Paid holidays

Parental leave

Education reimbursement

401(k) plan

Health insurance

Job summary

Impact is seeking a Digital Marketing Manager (Growth & Acquisition) to own and optimize digital programs that build brand awareness and drive demand. You’ll lead webinar strategy with ON24, support SEO and paid media, and help craft AI‑driven content and campaigns across channels.

The role sits on the corporate marketing team and collaborates with client‑facing teams, delivering executional excellence and data‑driven improvements to performance and pipeline growth.

Qualifications

• Bachelor’s degree in marketing or related field preferred
• 5+ years of strategic marketing experience, with strong digital campaign ownership and execution skills
• Proven experience managing webinar strategy and execution
• Genuine enthusiasm for working with AI and using it to enhance strategic marketing execution
• Strong understanding of SEO strategy and execution, including keyword research, content optimization, and local SEO
• Familiarity with technical website audit processes and experience collaborating with SEO and development teams to maintain website health
• Strong writing experience, especially in developing content informed by SEO strategy
• Understanding of omni‑channel marketing strategies, including segmentation and audience targeting
• Experience supporting paid media strategy and execution across PPC and paid social
• Experience with marketing measurement and reporting tools such as HubSpot, Google Analytics 4, and Looker Studio
• Comfortable using AI tools and managing agent‑supported workflows to improve marketing execution
• Ability to thrive in a fast‑paced, collaborative, and performance‑driven environment

Responsibilities

• Build, manage, and optimize digital channel strategies that support brand awareness, audience engagement, and pipeline growth
• Provide execution support to the managed marketing team as needed across key digital marketing initiatives
• Develop and execute integrated omni‑channel marketing strategies that align messaging, targeting, segmentation, and user journeys across campaigns
• Partner across marketing, sales, and internal stakeholders to ensure digital initiatives support business priorities and performance goals
• Use reporting and measurement insights to continually improve campaign effectiveness and marketing contribution
• Fully own webinar strategy and execution from planning through post‑event follow‑up and reporting
• Coordinate closely with internal stakeholders, hosts, speakers, partners, and the broader marketing team to ensure seamless delivery and promotion
• Manage the relationship with webinar platform vendor ON24, including platform usage, execution support, and program optimization
• Build webinar programs that support thought leadership, lead generation, and audience nurture objectives
• SEO & Content Optimization
• Support and execute SEO strategies that improve visibility, website health, and content performance
• Conduct keyword research across content, search intent, and local SEO opportunities to inform editorial and campaign strategy
• Work alongside the SEO Manager and development teams to support technical website audit processes and maintain overall site health
• Write and optimize marketing content, including blogs, with SEO best practices built into content development
• Paid Media Support
• Contribute to paid media strategy and execution across PPC and paid social campaigns
• Support the Sr. Paid Media Specialist and Media Specialists in campaign planning, optimization, and performance analysis
• Help align paid efforts with broader digital marketing, content, and segmentation strategies to improve results across the funnel
• Monitor campaign insights and recommend adjustments that improve targeting, engagement, and conversion outcomes
• AI-Enabled Marketing & Innovation
• Work within Impact’s agentic AI operating system, where AI agents support research, drafting, data assembly, audits, and performance analysis
• Direct AI‑assisted workflows by applying strategic judgment, validating outputs, and refining processes to improve efficiency
• Identify opportunities to improve speed, quality, and scalability through thoughtful human and AI collaboration
• Embrace AI as a force multiplier for marketing expertise and contribute to the evolution of AI‑augmented marketing workflows across the team

Skills

Digital marketing

Webinar strategy

SEO strategy

Paid media

AI tools

Analytics

Content writing

Omni-channel

Education

Bachelor's degree in marketing

Tools

HubSpot

Google Analytics 4

Looker Studio

ON24

Job description

Impact is seeking a Digital Marketing Manager (Growth & Acquisition) to own and optimize digital programs that build brand awareness and drive demand. You’ll lead webinar strategy with ON24, support SEO and paid media, and help craft AI‑driven content and campaigns across channels.

The role sits on the corporate marketing team and collaborates with client‑facing teams, delivering executional excellence and data‑driven improvements to performance and pipeline growth.