Growth & ABM Lead - AI-Driven Demand Engine

Nash; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Flexible paid time off

Equity opportunity

Job summary

Nash is seeking a growth marketing leader to own the demand engine across multiple verticals, driving outbound, account-based marketing, and lifecycle programs. You will shape strategy, run plays end-to-end, and partner with Sales to maximize pipeline.

You will operate in a fast-paced startup environment, leveraging a full GTM stack and AI-enabled tooling to accelerate demand, nurture leads, and scale campaigns across channels.

Qualifications

• 6+ years in B2B growth marketing or demand generation.
• Proven ABM and outbound plays: built and scaled account-based programs.
• Fluent across GTM stack including enrichment, intent, and automation.
• Experience with Google Ads, LinkedIn Ads, and CRM tooling (Salesforce).
• Experience with Claude Code and Git to build AI-backed tooling.
• Aligned with Nash culture: ownership, design, candor, and fast shipping.

Responsibilities

• Own the demand engine across verticals, outbound, and lifecycle.
• Build and run ABM plays from target lists to booked pipeline.
• Partner with ADR and Sales to ensure campaign context and signal-driven outreach.
• Develop and maintain marketing surfaces: landing pages, calculators, and self-serve flows.
• Own reporting, attribution, and continuous optimization of pipeline.

Skills

B2B growth marketing

Demand generation

ABM programs

Outbound motions

GTM stack fluency

AI tooling with Claude Code

Fast-paced builder

Tools

Salesforce

Google Ads

LinkedIn Ads

Claude Code

Git repositories

Job description

Nash is seeking a growth marketing leader to own the demand engine across multiple verticals, driving outbound, account-based marketing, and lifecycle programs. You will shape strategy, run plays end-to-end, and partner with Sales to maximize pipeline.

You will operate in a fast-paced startup environment, leveraging a full GTM stack and AI-enabled tooling to accelerate demand, nurture leads, and scale campaigns across channels.