Group VP, Brand Strategy & Growth

Publicis Groupe; Northern, New York (KY, NY); Hybrid; USD 180,000 - 269,000; Full time

Benefits offered by this job

Paid family care

Pet adoption support

Flexible working arrangements

Work Your World program

Tuition assistance

Employee assistance programs

Job summary

Razorfish, a Publicis Groupe agency, seeks a seasoned Group Vice President (GVP), Brand Strategy, to drive growth across people, product, reputation and revenue. You will lead mid-to-large client portfolios, own senior client relationships, and shape strategic quality and health of the business with a consumer-minded leadership approach.

This role requires imaginative leadership, cross-sell acumen, and the ability to translate complex business challenges into clear, inspirational marketing

Qualifications

• 15+ years of progressively responsible experience developing brand, communications or marketing strategies, including significant leadership experience within a creative or traditional advertising agency.
• Demonstrated success leading strategy for complex, mid-to-large clients or portfolios and influencing executive-level client stakeholders.
• Deep expertise in brand strategy, audience and cultural insight, positioning, communications planning, campaign strategy and creative briefing.
• Exceptional storytelling, facilitation and presentation skills, with the ability to make strategy compelling to clients, creative teams and cross-functional partners.
• Curiosity, cultural fluency and a point of view on how brands can create relevance and growth in a changing marketing landscape.
• A proven track record of developing brand and communications strategies that deliver against business KPIs, set a clear vision and enable meaningful client transformation.
• Experience developing strategies and activations across owned marketing or ecommerce experiences, addressable media and CRM.
• Ability to connect brand thinking to integrated execution across digital experiences, content, social, CRM, media and emerging channels.
• Advanced insight-development skills spanning primary and secondary research, online communities, ethnography, traditional and web-based focus groups, social listening, digital audits, behavioral data and online/offline media measurement tools.
• An authoritative, inspiring presence with the judgment to challenge constructively, simplify complexity and build trust at every level.
• Proven people leadership, including coaching senior talent, building high-performing teams, delivering clear feedback and retaining strong strategists.

Responsibilities

• Develop direct, collaborative relationships with key client stakeholders and become a trusted advisor to senior and executive leadership.
• Lead the development of brand, communications and marketing plans that connect client business priorities, audience insight, culture and creativity.
• Define the strategic vision, organizing idea and cross-channel approach for major client engagements, portfolios and global 360 campaigns.
• Ensure teams deliver a strategic point of view that is informed, insightful, imaginative and actionable from briefing through launch.
• Create sharp, inspiring creative briefs and partner closely with Creative leadership to focus teams, unlock ideas and improve the work.
• Strengthen individual strategies by connecting people and thinking across teams, capabilities, geographies and lines of business.
• Develop a deep understanding of each client’s category, competitive context, unique business dynamics and consumer behavior.
• Guide insight development using first-party data, primary and secondary research, cultural intelligence and behavioral signals.
• Lead executive presentations, workshops and ideation sessions that create alignment, momentum and clear decisions.
• Identify, shape and steward growth opportunities through proactive recommendations, incremental program proposals and cross-selling of relevant agency capabilities.
• Lead the strategic workstream for new-business pitches, partnering across disciplines to create differentiated, persuasive and winning solutions.
• Translate client challenges into well-scoped strategic engagements, defining the approach, deliverables, timing, effort and required talent.
• Balance strategic ambition with practical delivery, helping teams prioritize the work that creates the greatest client and business impact.
• Strengthen the reputation of Razorfish Strategy through elevated work, thought leadership, senior client counsel and visible contributions to the broader discipline.
• Lead, manage, guide and mentor junior through senior strategists with clarity, consistency and an active commitment to their growth.
• Create meaningful stretch opportunities across new clients, pitches and high-impact assignments to keep strong talent motivated and retained.
• Provide clear, timely feedback, define areas of opportunity and help team members build actionable development plans.
• Actively identify and recruit top strategy talent, contributing to workforce planning, staffing and succession across the discipline.
• Champion an environment where diverse perspectives improve the thinking, the creative product and the outcomes.
• Identify and drive adoption of process, practice, tools and ways of working that improve quality, collaboration, efficiency and results.

Job description

Razorfish, a Publicis Groupe agency, seeks a seasoned Group Vice President (GVP), Brand Strategy, to drive growth across people, product, reputation and revenue. You will lead mid-to-large client portfolios, own senior client relationships, and shape strategic quality and health of the business with a consumer-minded leadership approach.

This role requires imaginative leadership, cross-sell acumen, and the ability to translate complex business challenges into clear, inspirational marketing