Group VP, Brand Strategy & Growth Leader

Razorfish; New York (NY); On-site; USD 180,000 - 269,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Flexible working arrangements

Work Your World

Job summary

Razorfish is seeking a Group Vice President, Brand Strategy to drive growth across clients and portfolios with $5MM+ revenue. You will own senior client relationships and shape strategic quality and health of the business, pairing brand-building rigor with fluency in modern, connected marketing experiences.

This role requires imaginative, consumer-minded leadership to pursue cross-sell opportunities, lead new business pitches, and translate complex business challenges into clear marketing

Qualifications

• 15+ years of progressively responsible experience developing brand, communications or marketing strategies, including significant leadership experience within a creative or traditional advertising agency.
• Demonstrated success leading strategy for complex, mid-to-large clients or portfolios and influencing executive-level client stakeholders.
• Deep expertise in brand strategy, audience and cultural insight, positioning, communications planning, campaign strategy and creative briefing.
• Exceptional storytelling, facilitation and presentation skills, with the ability to make strategy compelling to clients, creative teams and cross-functional partners.
• Curiosity, cultural fluency and a point of view on how brands can create relevance and growth in a changing marketing landscape.
• A proven track record of developing brand and communications strategies that deliver against business KPIs, set a clear vision and enable meaningful client transformation.
• Experience developing strategies and activations across at least two, and preferably three, of the following: owned marketing or ecommerce experiences, addressable media and CRM.
• Ability to connect brand thinking to integrated execution across digital experiences, content, social, CRM, media and emerging channels.
• Advanced insight-development skills spanning primary and secondary research, online communities, ethnography, traditional and web-based focus groups, social listening, digital audits, behavioral data and online/offline media measurement tools.
• An authoritative, inspiring presence with the judgment to challenge constructively, simplify complexity and build trust at every level.
• Proven people leadership, including coaching senior talent, building high-performing teams, delivering clear feedback and retaining strong strategists.

Responsibilities

• Develop direct, collaborative relationships with key client stakeholders and become a trusted advisor to senior and executive leadership.
• Lead the development of brand, communications and marketing plans that connect client business priorities, audience insight, culture and creativity.
• Define the strategic vision, organizing idea and cross-channel approach for major client engagements, portfolios and global 360 campaigns.
• Ensure teams deliver a strategic point of view that is informed, insightful, imaginative and actionable from briefing through launch.
• Create sharp, inspiring creative briefs and partner closely with Creative leadership to focus teams, unlock ideas and improve the work.
• Strengthen individual strategies by connecting people and thinking across teams, capabilities, geographies and lines of business.
• Develop a deep understanding of each client's category, competitive context, unique business dynamics and consumer behavior.
• Guide insight development using first-party data, primary and secondary research, cultural intelligence and behavioral signals.
• Lead executive presentations, workshops and ideation sessions that create alignment, momentum and clear decisions.

Skills

Brand strategy

Leadership

Storytelling

Presentations

Client relations

Cross-functional collaboration

Strategic thinking

Tools

Microsoft Office

CRM systems

Job description

Razorfish is seeking a Group Vice President, Brand Strategy to drive growth across clients and portfolios with $5MM+ revenue. You will own senior client relationships and shape strategic quality and health of the business, pairing brand-building rigor with fluency in modern, connected marketing experiences.

This role requires imaginative, consumer-minded leadership to pursue cross-sell opportunities, lead new business pitches, and translate complex business challenges into clear marketing