Group Sales Leader — Events & Revenue

Sheraton Hotels & Resorts; Dallas (TX); On-site; USD 136,000 - 179,000; Full time

Job summary

Sheraton Hotels & Resorts, Dallas, seeks the Head of Group Sales to lead the property’s group sales efforts for venues with 300+ peak rooms. You will manage both reactive and proactive group sales activities, driving guest and associate satisfaction while meeting revenue goals.

You will oversee planning, forecasting, and upselling strategies, ensuring seamless turnover from sales to operations for all events, and aligning with brand standards.

Qualifications

• Requires 2-year degree with 4 years sales/marketing experience or a 4-year degree with 2 years sales/marketing experience.
• Experience in group sales or hospitality management preferred.

Responsibilities

• Lead the property's group sales effort for large events (300+ peak rooms).
• Manage reactive and proactive group sales activities and forecast revenues.
• Oversee onboarding of sales staff and ensure upselling and catering revenue opportunities.
• Coordinate with operations to ensure seamless turnover from sales to events and back.
• Develop and implement group sales/marketing plans to grow revenue and market share.

Education

2-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major

4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major

Job description

Sheraton Hotels & Resorts, Dallas, seeks the Head of Group Sales to lead the property’s group sales efforts for venues with 300+ peak rooms. You will manage both reactive and proactive group sales activities, driving guest and associate satisfaction while meeting revenue goals.

You will oversee planning, forecasting, and upselling strategies, ensuring seamless turnover from sales to operations for all events, and aligning with brand standards.