Group Product Manager, CRM Platforms, GM Energy

General Motors; Mountain View (CA); On-site; USD 190,000 - 230,000; Full time

Job summary

General Motors’ GM Energy is seeking a Group Product Manager for CRM Platforms to own Salesforce-based customer journey strategy and delivery, spanning lead generation, qualification, opportunity management, and order handoff.

You will lead PMs across Sales, Marketing, Operations, and Customer Care, define scalable CRM architecture, and partner with executives to drive measurable business outcomes through a connected Salesforce platform.

Responsibilities

• Own and manage the Salesforce CRM product portfolio, including strategy, vision, roadmap, and delivery.
• Lead, mentor, and empower Product Managers to define strategies and roadmaps.
• Define and evolve the CRM strategy to scale Salesforce with GM Energy’s growth.
• Establish a connected CRM experience from lead generation to customer care.
• Develop and manage the portfolio of work to deliver Salesforce CRM capabilities and measurable outcomes.
• Partner with Sales, Marketing, Customer Experience, Operations, Finance, and Technology to align CRM with business goals.
• Drive prioritization and requirements with agile teams.
• Coordinate the full CRM lifecycle from discovery to retirement.

Tools

Salesforce

Job description

Job Description

The Role - About GM Energy

Are you passionate about being part of a fast-growing business that will transform General Motors and the energy industry?

GM Energy products and solutions include energy infrastructure assets (such as energy storage and integrated charging systems), vehicle-to-grid capabilities, utility program enrollments, and the software platforms needed to operate and aggregate these assets on the grid.

With GM Energy's residential offerings, EVs can be leveraged to help mitigate power outages for customers. This team envisions a world with no grid outages, fully renewable energy, and decentralized energy resources. GM's resources, reach, and all-EV future can deliver that future, backed by our vision of zero crashes, zero emissions and zero congestion.

Visit our website to learn more about GM Energy – gmenergy.gm.com

What You'll Do

The Group Product Manager, CRM Platforms will own the strategy, vision, roadmap, and delivery of GM Energy’s CRM capabilities, including Salesforce and AI-enabled solutions. This role will manage the end-to-end customer journey within CRM—from sales lead generation, capture, qualification, and opportunity management through order handoff, onboarding, service, support, and customer care.

The role will define how Salesforce scales with the business, establishing a durable product strategy, operating model, architecture principles, and prioritization framework that support GM Energy’s growth. The Group Product Manager will lead the evolution of Salesforce as a connected platform across Sales, Marketing, Operations, eCommerce, Order Management, and Customer Experience.

The ideal candidate has enabled multiple business processes on the Salesforce platform, delivered effective working solutions, and translated business needs into scalable products, dashboards, reports, and operating processes. They are customer-centered, data-driven, and always looking for ways to make products and services better, faster, and more user-friendly.

This position reports to the Director, Software Products, GM Energy.

• Own and manage the Salesforce CRM product portfolio, including strategy, vision, roadmap, investment priorities, and delivery of capabilities across the end-to-end customer journey.

• Lead, mentor, and empower Product Managers to define and execute product strategies and roadmaps aligned to organizational Objectives and Key Results, fostering accountability, collaboration, and high-quality delivery.

• Define and continuously evolve the CRM strategy and product vision to scale Salesforce with GM Energy’s growth, business model, customer base, and operating complexity.

• Establish a connected CRM experience from sales lead generation and capture through lead management, opportunity progression, order handoff, fulfillment, onboarding, service, support, and customer care.

• Develop, lead, and manage the portfolio of work required to deliver Salesforce CRM capabilities and measurable business outcomes.

• Partner with Sales, Marketing, Customer Experience, Operations, Finance, Technology, and Customer Care leaders to align CRM capabilities with business goals and customer needs.

• Drive prioritization and business requirements gathering with technical and functional teams, leveraging agile product development practices.

• Participate in sprint planning, reviews, and retrospectives to ensure solutions are delivered with high quality and aligned to product outcomes.

• Evaluate new Salesforce capabilities, platform features, integrations, and industry practices; provide a clear point of view across business, customer, and technology considerations.

• Coordinate the full CRM product lifecycle, including discovery, planning, design, delivery, release, adoption, measurement, optimization, and retirement.

• Maintain a clear and outcome-oriented product roadmap, documenting the rationale, business value, dependencies, and expected customer impact of future investments.

• Define release processes and partner with cross-functional teams to launch products, features, and process changes to the business.

• Develop and maintain metrics, service-level agreements, health indicators, and continuous-improvement plans for Salesforce environments and CRM capabilities.

• Use customer insights, operational data, dashboards, and performance reporting to identify opportunities, measure adoption, and improve business outcomes.

• Translate business and technology challenges into scalable CRM solutions that meet current needs while supporting future