Group CRM Platform Lead — Salesforce & AI (Energy)

General Motors; Austin (TX); Hybrid; USD 135,000 - 208,000; Full time

Job summary

GM Energy seeks a Group Product Manager, CRM Platforms to own the Salesforce CRM strategy, roadmap, and end-to-end customer journey across Sales, Marketing, Operations, eCommerce, and Customer Care. You will define how Salesforce scales with GM Energy’s growth and establish a durable product portfolio aligned with business objectives.

The ideal candidate has 8–10+ years in product management for enterprise platforms and deep CRM experience, including AI-enabled capabilities.

Qualifications

• Bachelor’s degree in a relevant business, marketing, technology, or technical field required.
• 8–10+ years of product management experience with enterprise platforms.
• 6+ years of experience with Salesforce or CRM platforms.
• Experience owning the end-to-end CRM customer journey from lead generation to care.
• Strong computer software skills, especially Microsoft Office/Google workspace.
• Experience defining and executing product strategy, vision, roadmaps, and scaling plans for a CRM or enterprise platform.

Responsibilities

• Own and manage Salesforce CRM product portfolio across end-to-end journey.
• Lead, mentor, and empower Product Managers to define strategies and roadmaps.
• Define and evolve the CRM strategy to scale Salesforce with GM Energy’s growth.
• Establish a connected CRM experience from lead gen through care.
• Develop, lead, and manage the portfolio of CRM deliverables.
• Collaborate with Sales, Marketing, Customer Experience, Operations, Finance, Technology, and Customer Care.
• Drive prioritization and gather requirements with agile teams.
• Participate in sprint planning, reviews, and retrospectives to ensure high quality.
• Evaluate Salesforce capabilities and integrations for CRM optimization.
• Coordinate the full CRM lifecycle from discovery to retirement.
• Maintain a metric-driven roadmap with measurable outcomes.
• Define release processes and measure adoption and impact.
• Apply AI capabilities to improve CRM productivity and outcomes.

Skills

Enterprise product management

Salesforce CRM

End-to-end CRM ownership

Office/Google Workspace

CRM strategy & roadmaps

Education

Bachelor’s degree

Tools

Salesforce

Job description

GM Energy seeks a Group Product Manager, CRM Platforms to own the Salesforce CRM strategy, roadmap, and end-to-end customer journey across Sales, Marketing, Operations, eCommerce, and Customer Care. You will define how Salesforce scales with GM Energy’s growth and establish a durable product portfolio aligned with business objectives.

The ideal candidate has 8–10+ years in product management for enterprise platforms and deep CRM experience, including AI-enabled capabilities.