Grease Product Marketing Manager — Growth & Lifecycle

AMSOIL INC; Superior (WI); Hybrid; USD 83,000 - 97,000; Full time

Benefits offered by this job

Paid time off

Employee bonus program

401(k) with company match

Health benefits

Corporate gym membership

Job summary

AMSOIL INC. in Superior, Wisconsin, is seeking a Product Marketing Manager - Grease to lead the grease portfolio, strategy, lifecycle management and growth.

You will own portfolio strategy, pricing, lifecycle management, market analysis, and cross‑functional launches, collaborating with product development, marketing, sales and operations in a hybrid workplace. The role requires 5+ years in product marketing within lubricants or related industries, plus strong analytical, communication and

Qualifications

• Bachelor's degree in marketing, business, product management or related field.
• 5+ years of relevant experience in product marketing.
• Experience in lubricants/grease/chemicals preferred.
• Analytical and strategic thinking.
• Strong knowledge of marketing trends and channels.
• Understanding of channel strategy, buyer personas, funnels and value propositions.

Responsibilities

• Execute portfolio strategy aligned with business goals and market trends.
• Lead product lifecycle management from concept to end-of-life.
• Conduct market research to shape positioning, pricing and growth.
• Develop compelling product messaging for websites, social and collateral.
• Support sales with market intelligence and sales tools.

Skills

Analytical thinking

Strategic thinking

Communication skills

Detail oriented

Project management

Cross-functional

MS Office

Marketing trends

Channel strategy

Buyer personas

Market funnels

Value propositions

Brand positioning

Financial acumen

Education

Bachelor's degree in marketing, business management, product management, or related field

MBA (preferred)

Tools

Microsoft Office

Job description

AMSOIL INC. in Superior, Wisconsin, is seeking a Product Marketing Manager - Grease to lead the grease portfolio, strategy, lifecycle management and growth.

You will own portfolio strategy, pricing, lifecycle management, market analysis, and cross‑functional launches, collaborating with product development, marketing, sales and operations in a hybrid workplace. The role requires 5+ years in product marketing within lubricants or related industries, plus strong analytical, communication and