Senior Product Marketing Coordinator

AMSOIL INC.

Superior (WI)

Hybrid

USD 70,000 - 100,000

Full time

14 days+

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Benefits offered by this job

Paid time off

Employee bonus program

401(k) with company match

Paid life and disability insurance

Competitive health benefits

Discount on products

Corporate gym membership

Job summary

AMSOIL INC. is seeking a Senior Product Marketing Coordinator for their Industrial division. This position involves overseeing the product lifecycle, conducting market analysis, and developing effective marketing strategies. The ideal candidate will have substantial product marketing experience, strong analytical abilities, and thrive in a collaborative environment. The role is hybrid, allowing for a blend of remote and office work.

Qualifications

Minimum of 5 years of relevant experience in product marketing.
Experience with market research and data analysis tools.
Ability to develop product messaging and marketing materials.

Responsibilities

Lead product portfolio strategy and execution aligned with business goals.
Conduct market research to stay informed about industry trends and customer needs.
Provide support to sales and customer service with relevant market intelligence.

Skills

Analytical thinking

Strategic thinking

Communication

Project management

Education

Bachelor's degree in marketing, business management or related field

Tools

Microsoft Office

Job description

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AMSOIL INC. is looking for a motivated and strategic-minded individual to join our Industrial team as a Senior Product Marketing Coordinator. You will be working alongside another Senior Product Marketing Coordinator that also supports our Industrial division. In this role you will assist and lead the entire product lifecycle of our Industrial portfolio, from ideation, planning, execution, and ongoing management. The ideal candidate will have experience in product marketing, an understanding of product positioning and market trends, and the ability to help drive product strategies that align with the Company's overall objectives. This position will be a hybrid work schedule sharing time between an office setting in Superior, Wisconsin, and a home office. Up to 10% travel will also be required.

If you are passionate about product marketing, possess a strategic mindset, and thrive in a collaborative setting, we invite you to apply for the position of Senior Product Marketing Coordinator for Industrial at AMSOIL. Join us in shaping the success of our product portfolio and driving innovation in the market.

Position Requirements:

Bachelor's degree in marketing, business management, product management, or related field
Minimum of 5 years of relevant work experience or equivalent combination of education and experience sufficient to perform the essential functions of the job.
Considerable experience building alignment, high functioning relationships and influence
Excels in product management or product portfolio management
Analytical and strategic thinking skills
Knowledge of marketing trends, best practices, and resources
Basic knowledge of common financials; cost of goods sold, gross margin, etc.
Excellent communication and interpersonal skills
Familiarity with market research methodologies and data analysis tools
Detail oriented with excellent organization and project management abilities
Self- motivated with the ability to work collaboratively in a fast-paced environment
Proficient in Microsoft Office products
Understanding of channel strategy, buyer personals, market and sales funnels, value propositions and brand position

Preferred Requirements:

Experience working in the lubrication, metal working fluids, cutting and grinding fluids, grease or similar B2B industry

Core Responsibilities:

Portfolio Strategy & Planning

Leads the execution of product portfolio strategy aligned with the Company's business goals and market trends.
Analyze market dynamics, competitive landscape, and customer needs to identify opportunities for portfolio growth.
Help manage a variety of projects of varying complexity.

Product Lifecycle Management

Participate in product lifecycle management, from concept to end-of-life, ensuring that each product meets quality standards and market demands.
Collaborate with cross-functional teams, including product development, marketing, sales, and operations to drive successful product development launches through the Stage Gate process.

Market Analysis and Research

Conduct market research to stay informed about industry trends, competitor offerings, emerging technologies, pricing, and customer needs.
Analyze market data to contribute insights that shape product positioning and marketing strategies.

Financial Support

Regularly assess and report on portfolio performance, providing insights and recommendations for improvements to product portfolio, pricing strategy and category product plan.
Monitor market pricing and offer recommendations for pricing adjustments and cost optimizations.

Content Creation and Development

Assist and lead in developing compelling and effective product messaging for various channels, including websites, social media, and marketing collateral.
Coordinate the creating on marketing claims measuring our products against industry standards or competitive products.

Sales and Technical Support

Provide support to the sales and customer service teams with relevant market intelligence and technical information.
Assist in the development of sales tools and resources.

Benefits:

Paid time off and paid holidays each year
Employee bonus program
401(k) with company match
Paid life, short-term disability, and long-term disability insurance
Competitive health benefits
Health savings account (HSA) and flexible spending account (FSA) options
Affordable group dental, vision, critical illness, and accident insurance
Employee discount on product
Corporate gym membership

If you have any questions or need assistance with the application process, please email: humanresources@amsoil.com

Equal Opportunity Employer/Veterans/Disabled

AMSOIL is an Equal Employment Opportunity employer. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, marital status, physical or mental disability, medical condition, veteran status or any other factor determined to be unlawful by federal, state or local statutes.

Seniority level