Product Marketing Manager

AMSOIL INC; Superior (WI); Hybrid; USD 83,000 - 97,000; Full time

Benefits offered by this job

Paid time off

Employee bonus program

401(k) with company match

Health benefits

Corporate gym membership

Job summary

AMSOIL INC. in Superior, Wisconsin, is seeking a Product Marketing Manager - Grease to lead the grease portfolio, strategy, lifecycle management and growth.

You will own portfolio strategy, pricing, lifecycle management, market analysis, and cross‑functional launches, collaborating with product development, marketing, sales and operations in a hybrid workplace. The role requires 5+ years in product marketing within lubricants or related industries, plus strong analytical, communication and

Qualifications

• Bachelor's degree in marketing, business, product management or related field.
• 5+ years of relevant experience in product marketing.
• Experience in lubricants/grease/chemicals preferred.
• Analytical and strategic thinking.
• Strong knowledge of marketing trends and channels.
• Understanding of channel strategy, buyer personas, funnels and value propositions.

Responsibilities

• Execute portfolio strategy aligned with business goals and market trends.
• Lead product lifecycle management from concept to end-of-life.
• Conduct market research to shape positioning, pricing and growth.
• Develop compelling product messaging for websites, social and collateral.
• Support sales with market intelligence and sales tools.

Skills

Analytical thinking

Strategic thinking

Communication skills

Detail oriented

Project management

Cross-functional

MS Office

Marketing trends

Channel strategy

Buyer personas

Market funnels

Value propositions

Brand positioning

Financial acumen

Education

Bachelor's degree in marketing, business management, product management, or related field

MBA (preferred)

Tools

Microsoft Office

Job description

AMSOIL INC. is looking for a Product Marketing Manager - Grease to lead the portfolio, strategy, lifecycle management, and growth of our grease product portfolio. In this role, you will be responsible for the entire lifecycle of our grease products, including portfolio planning, product launches, market positioning, pricing strategy, and ongoing portfolio optimization.

The ideal candidate will have experience in product marketing, product positioning, market analysis, and developing strategies that drive growth and profitability. This position has a hybrid work schedule, with time each week spent both in the office in Superior, Wisconsin, and working from a home office.

What you will own:

Portfolio Strategy & Planning

• Execute product portfolio strategy aligned with the Company's business goals and market trends.
• Regularly assess and report on portfolio performance, providing insights and recommendations for improvements to the product portfolio, pricing strategy and market product plan.
• Manage a variety of projects of varying complexity.

Product Lifecycle Management

• Lead product lifecycle management, from concept to end-of-life, ensuring that each product meets quality standards and market demands.
• Collaborate with, and lead cross‑functional teams, including product development, marketing, sales, and operations to drive successful product development launches through the Stage Gate process.

Market Analysis and Research

• Conduct market research to stay informed about industry trends, competitor offerings, emerging technologies, pricing, and customer needs.
• Analyze market data to shape product positioning, marketing strategies and identify opportunities for portfolio growth.

Content Creation and Development

• Assist in developing compelling and effective product messaging for various channels, including websites, social media, and marketing collateral.
• Lead the creation of marketing claims measuring our products against industry standards or competitive products.

Sales and Technical Support

• Provide support to the sales and customer service teams with relevant market intelligence and technical information.
• Assist in the development of sales tools and resources.

What you bring:

• Bachelor's degree in marketing, business management, product management, or related field
• Minimum of 5 years of relevant work experience or equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Experience working in lubricants, grease, specialty chemicals, or related industry.
• Analytical and strategic thinking skills
• Strong knowledge of marketing trends, best practices, and resources
• Understanding of channel strategy, buyer personals, market and sales funnels, value propositions and brand position
• Strong knowledge of common financials; cost of goods sold, gross margin, etc.
• Excellent communication and interpersonal skills
• Detail oriented with excellent organization and project management abilities
• Self- motivated with the ability to work collaboratively in a fast-paced environment
• Strong management skills with the ability to supervise others
• Proficient in Microsoft Office products

Preferred Requirements:

• Master of Business Administration degree (MBA)
• Experience supporting technical products and developing customer‑focused value propositions.

If you are passionate about product marketing, technology, and driving growth through innovative lubrication solutions, we invite you to apply for the position of Product Marketing Manager - Grease at AMSOIL. Join us in shaping the future of our grease business and delivering industry‑leading performance to customers across a wide range of applications.

Compensation That Reflects Your Value

Your experience and contributions matter. We offer competitive wages, opportunities for advancement, and performance‑based rewards that recognize exceptional values, impact, and attendance.

Pay Range: $82,500 to $97,100 Actual compensation is subject to variation due to such factors as education, experience, skillset, and/or location

Additional earning opportunities may include:

• Company bonus
• Annual merit increases

Who we are:

AMSOIL is a pioneering leader in synthetic lubrication technology, built on a legacy of innovation, performance and entrepreneurial spirit. Founded by Fighter Pilot Al Amatuzio, AMSOIL changed the industry when it introduced the world's first synthetic motor oil to meet American Petroleum Institute service requirements in 1972, setting a new standard in lubrication science.

What began as a one‑man operation has grown into a globally recognized company serving customers in approximately 90 countries with advanced solutions for automotive, industrial, OEM and specialty applications. Fueled by continuous innovation and strategic growth, AMSOIL has expanded its capabilities through initiatives like AMSOIL Industrial strengthening its product portfolio and market reach.

Today, AMSOIL continues to build on its history of technical leadership, delivering high‑performance products that help customers and equipment achieve more.

Our People Promise:

Our people drive our success, and their safety is out greatest concern. Open Communication is expected and all team members are empowered to share their perspective. Success and advancement are achievable for anyone who brings the right attitude, skills and effort.

Benefits:

• Paid time off and paid holidays each year
• Employee bonus program
• 401(k) with company match
• Paid life, short‑term disability, and long‑term disability insurance
• Competitive health benefits
• Health savings account (HSA) and flexible spending account (FSA) options
• Affordable group dental, vision, critical illness, and accident insurance
• Employee discount on product
• Corporate gym membership

Equal Opportunity Employer/Veterans/Disabled

AMSOIL is an Equal Employment Opportunity employer. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, marital status, physical or mental disability, medical condition, veteran status or any other factor determined to be unlawful by federal, state or local statutes.