Job Title: Graphic Designer (Remote)
Location: Baton Rouge, LA
Duration: Up to 5 Years
The scope of the proposed services will include, but are not limited to the following:
- Meet with State staff to determine the scope of a project
- Advise State on strategies to reach a particular audience
- Determine the message the design should portray
- Create images that identify a product or convey a message
- Develop graphics for logos and websites
- Select colors, images, text style, and layout
- Present the design to State
- Incorporate changes recommended by the State into the final design
- Review designs for errors before printing or publishing them
- Ensure that coding standards are met, optimizing the web architectures for navigability and accessibility
- Utilize specialized graphic design software to prepare designs
- Keep up to date with the latest software and computer technologies
- Plan site design by clarifying goals; designing functionality
- Develop site navigation by categorizing content, funneling traffic through content
- Develop site content and graphics by coordinating with copywriters and graphic artists, designing images, icons, banners, audio enhancements, related site enhancements
- Prepare site by installing and configuring server software; installing programming language using authoring and formatting tools, ensuring cross-platform compatibility; establishing links
- Establish locatability by registering with search engines
- Upgrades site by updating content and graphics; monitoring performance and results; identifying and evaluating improvement options; introducing new technology; maintaining links
- Protect site by designing and installing security precautions
- Maintain site appearance by developing and enforcing content and display standards, editing submissions
- Provide information by collecting, analyzing, and summarizing data and trends
Expertise and/or relevant experience in the following areas are mandatory:
- Bachelor’s degree
- Experience in software development or experience in graphic design (Adobe CS software suite: Illustrator, InDesign, Photoshop, Acrobat, HTML, etc.)
- Experience effectively executing against brand guidelines and maintaining brand standards, including demonstrating considered layout, image composition, typography and color palette
- Experience designing externally facing information and graphics in a visually appealing way
- Thorough knowledge of current technology solutions for internet, handheld/mobile devices, personal computers, and networks
Expertise and/or relevant experience in the following areas are desirable but not mandatory:
- Experience with education and/or governmental institutions
- Experience building user interfaces for websites and/or web applications
- UX/UI Design competencies
- Application of specialized skills within a government agency environment