Graduate Programs Product Marketing Manager

Fairfield University; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

Fairfield University is seeking a Product Marketing Manager for its Graduate Programs. This role involves close collaboration with university leadership to ensure effective market positioning and communication strategies for graduate academic offerings.

With 3-5 years of experience preferred in product marketing or higher education, the candidate will have strong communication skills and expertise in market insights. The position offers a chance to significantly impact enrollment growth and program differentiation.

Qualifications

• Minimum 3–5 years of experience in product marketing, program strategy, or market research.
• Experience in higher education preferred, with a focus on supporting academic programs.

Responsibilities

• Develop positioning and messaging for graduate programs.
• Translate market insights into actionable strategies.
• Partner with enrollment and academic teams to align goals.
• Evaluate how positioning impacts enrollment outcomes.

Skills

Market research and insights

Strong communication skills

Project planning and organization

Understanding of higher education

SEO and digital discovery

Education

Bachelor’s degree in Marketing, Communications, Business, Education, or related field

Job description

Fairfield University is seeking a Product Marketing Manager for its Graduate Programs. This role involves close collaboration with university leadership to ensure effective market positioning and communication strategies for graduate academic offerings.

With 3-5 years of experience preferred in product marketing or higher education, the candidate will have strong communication skills and expertise in market insights. The position offers a chance to significantly impact enrollment growth and program differentiation.